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Optics

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Remington 7000 scope mounts photo by Guy Sagi
Posts

Installing Remington 700 Scope Bases

Remington 700 base mounts aren’t as DIY friendly as today’s 1913 Picatinny rails. But millions of other bolt-action rifles use the same pattern, making this simple upgrade or installation process a target-rich environment and great way to open a friendly optic upgrade discussion.
Riton Optics RT S MOD 7 5 25 X56 IR
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Riton is Right on the Money with Premium Optics

Tactical Retailer had the opportunity to talk with Brady Speth, CEO and founder of Riton Optics, to understand where they started and the focus of the company.
Ranging with scopes 1 copy
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Ranging Distances With Your Riflescope

A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.
Sig BDX Combo Kits include BDX Whiskey Series Optic and BDX Rangfinder
Posts

Sig Sauer's Big Bet on the BDX Optics System

Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.
Citadel 3 18x50 MR2
Posts

New Gear: Sightmark Citadel 3-18x50 MR2

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.
AT Ns Day and Night optics deliver cutting edge electro optics features in 4 K copy
Posts

Tips for Upselling Premium Optics

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.
Firefield Rapid Strike riflescope
Posts

New for 2019: Firefield RapidStrike Close- to Mid-Range Riflescope

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.
Crimson Trace Scopes beauty
Posts

Crimson Trace Enters the Riflescope Market

Crimson Trace has released several new riflescopes designed to meet the needs of tactical, long range, hunting and recreational firearms enthusiasts.
Leupold production record beauty
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Leupold Sets New Company Record for Scope Production

During 2018, Leupold & Stevens, Inc. manufactured more riflescopes in its Beaverton, Oregon, factory than any previous calendar year to date.
ATN Binox 4 K
Posts

New ATN BinoX 4K and BinoX 4T Binoculars

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new ATN BinoX models for 2019.
ATN Bino X 4 T
Posts

New ATN BinoX 4K and BinoX 4T Binoculars

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.
ATN Thor LT riflescope thermal optic
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ATN ThOR LT Thermal Scope

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.
ATN Thor LT riflescope thermal optic 190312 135130
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ATN ThOR LT Thermal Scope

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.
Konus new scope for 2019
Posts

New Konuspro EL-30 From Konus With 10 Interchangeable Reticles

Harnessing Liquid Crystal technology, Konus has designed the Konuspro EL-30 with 10 black reticle designs that can be switched with the touch of a button.
I Stock 490370108 190104 124511
Posts

7 Things You Should Know About Optics

There's no market in the shooting sports industry that people think they know more about despite actually knowing less.
Hunter Customers Hilary Dyer with New Mexico pronghorn 190104 134158
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Three Ways to Help Your Hunting Customers Close the Distance

It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.
Pulsar new 190104 134117
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New Models of Pulsar Trail LRF Now Shipping

Four models of the Pulsar Trail LRF, designed for hunting varmints and predators, are now shipping to dealers.
Crimson Trace riflescope 2 190104 134042
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First Look: 11 New Riflescopes from Crimson Trace

Crimson Trace has released 11 new riflescopes designed to meet the needs of tactical, long range, hunting and recreational firearms enthusiasts.

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