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Optics

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Sig BDX Combo Kits include BDX Whiskey Series Optic and BDX Rangfinder
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Sig Sauer's Big Bet on the BDX Optics System

Shooting Sports Retailer spoke with Andy York, president of Sig Sauer Electro Optics, about the future and what Sig Sauer is doing to continue driving dealer support around some new products like the BDX line.
Citadel 3 18x50 MR2
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New Gear: Sightmark Citadel 3-18x50 MR2

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.
AT Ns Day and Night optics deliver cutting edge electro optics features in 4 K copy
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Tips for Upselling Premium Optics

When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.
Firefield Rapid Strike riflescope
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New for 2019: Firefield RapidStrike Close- to Mid-Range Riflescope

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.
Crimson Trace Scopes beauty
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Crimson Trace Enters the Riflescope Market

Crimson Trace has released several new riflescopes designed to meet the needs of tactical, long range, hunting and recreational firearms enthusiasts.
Leupold production record beauty
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Leupold Sets New Company Record for Scope Production

During 2018, Leupold & Stevens, Inc. manufactured more riflescopes in its Beaverton, Oregon, factory than any previous calendar year to date.
ATN Binox 4 K
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New ATN BinoX 4K and BinoX 4T Binoculars

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new ATN BinoX models for 2019.
ATN Bino X 4 T
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New ATN BinoX 4K and BinoX 4T Binoculars

In the market for new day/night vision or thermal binoculars with built in rangefinder? Check out these new models from ATN.
ATN Thor LT riflescope thermal optic
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ATN ThOR LT Thermal Scope

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.
ATN Thor LT riflescope thermal optic 190312 135130
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ATN ThOR LT Thermal Scope

The budget-friendly ThOR LT thermal scope from ATN will run from dusk till dawn on a single charge.
Konus new scope for 2019
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New Konuspro EL-30 From Konus With 10 Interchangeable Reticles

Harnessing Liquid Crystal technology, Konus has designed the Konuspro EL-30 with 10 black reticle designs that can be switched with the touch of a button.
I Stock 490370108 190104 124511
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7 Things You Should Know About Optics

There's no market in the shooting sports industry that people think they know more about despite actually knowing less.
Hunter Customers Hilary Dyer with New Mexico pronghorn 190104 134158
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Three Ways to Help Your Hunting Customers Close the Distance

It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.
Pulsar new 190104 134117
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New Models of Pulsar Trail LRF Now Shipping

Four models of the Pulsar Trail LRF, designed for hunting varmints and predators, are now shipping to dealers.
Crimson Trace riflescope 2 190104 134042
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First Look: 11 New Riflescopes from Crimson Trace

Crimson Trace has released 11 new riflescopes designed to meet the needs of tactical, long range, hunting and recreational firearms enthusiasts.
Halo Z1000 Laser Rangefinder in field 190104 134038
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First Look: Halo Z1000 Laser Rangefinder

Knowing specific distances is critical for hunters and shooters, which makes the new Halo Z1000 laser rangefinder something to consider.
Sightmark Core Shot A Spec Reflex Sight 190104 133848
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First Look: Sightmark Core Shot A-Spec Reflex Sight

Sightmark’s new Core Shot A-Spec bridges the gap between a full-sized and mini red dot sight, making it perfect for AR pistols and SBRs.
OPTICS Crimson Trace Red Dot Sights 1 190104 133727
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First Look: Crimson Trace Introduces Line of Red Dot Sights

Crimson Trace has a new line of red dot sights designed for 3-gun competitors, home defenders, hunters and recreational firearms enthusiasts.

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