Optics

Pistols fitted with optics aren’t anything new, but over the past few years they’ve become more popular than ever. Here's a look at what may be coming in the future.

Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

A customer with an astigmatism in one or both eyes may see a blurred or distorted reticle when using a red dot or holographic sight. Here’s how you can help.

Riton Optics’ durable new dangerous game scope delivers in the field and at the cash register.

Knowing how to properly calibrate a riflescope is critical for making accurate, effective adjustments.

Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

Night-vision and thermal optics are readily available for the general public, but they can still be costly. Your customers deserve the opportunity to make educated buying decisions. You’re in the perfect position to help.

How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?

American Technologies Network has a redesigned scope — the ThOR LT — to serve the needs of the hunting community.

The new TICO LT Series from ATN improves on its previous TICO clip-on system by making a slimmer and more ergonomic solution.

American Technologies Network has redesigned the OTS LT thermal handheld scanner, increasing the odds of finding game thanks to its Obsidian LT Core and improved sensors.

ATN's X-Sight LTV is a major advancement in day and night digital rifle scopes, allowing for real time footage of adventures in vivid, crisp clarity during day or night.

With modern performance of the new factory precision firearms on the market, poor accuracy is likely not the fault of...

Explaining the science of scopes in simple terms will help you sell your customers the right optics.

The Rangetracker 1800 rangefinder from German Precision Optics features an HLDC display that provides up to 25 percent more light transmission.

German Precision Optics USA is kicking off the new year with a dealer promotion that provides up to 20 percent additional margin for supporting retailers.

Bushnell is offering a new VIP Purchase Program for all members of the United States Military.