Optics

There's no market in the shooting sports industry that people think they know more about despite actually knowing less.

It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.

Four models of the Pulsar Trail LRF, designed for hunting varmints and predators, are now shipping to dealers.

Crimson Trace has released 11 new riflescopes designed to meet the needs of tactical, long range, hunting and recreational firearms enthusiasts.

Knowing specific distances is critical for hunters and shooters, which makes the new Halo Z1000 laser rangefinder something to consider.

Sightmark’s new Core Shot A-Spec bridges the gap between a full-sized and mini red dot sight, making it perfect for AR pistols and SBRs.

Crimson Trace has a new line of red dot sights designed for 3-gun competitors, home defenders, hunters and recreational firearms enthusiasts.

Shooters are no longer limited to a single reticle in their riflescope, thanks to the new-for-2019 Konuspro EL-30 from Konus....

The new Helion XQ28F thermal monocular will be a significant addition to the line of Pulsar Helion products with many features of the existing monoculars.

Electro-optics have forever changed the way we shoot, hunt and compete. From inexpensive red dots to the highest tier of thermal optics, we are seeing innovations and features we never before thought possible.

Nikon’s new Trex modular optic carry systems are headed for dealers’ shelves and now available for the serious outdoors enthusiast.

Nikon introduces a new line of eight purpose-designed riflescopes, the PROSTAFF P3, in time for the upcoming hunting season and summer shooting activities.

Pulsar has five new Trail LRF models outfitted with multiple features including WiFi remote view and range capabilities to 1,100 yards.

Trijicon has entered into an agreement to acquire Georgia-based AmeriGlo, a leading supplier of U.S. made night sights.

The Viridian Grip Laser for the select models of the new Springfield Armory 911 .380 pistol is now shipping and available for sale.

Pulsar has a new multi-use mounting system for the Pulsar Helion or Digiforce monocular: the Pulsar C-Clamp Mount.

Trijicon Inc. will license BAE Systems’ OASYS thermal imaging and aiming technology, enhancing Trijicon’s expanding worldwide product portfolio for commercial, military and law enforcement customers.