The 2025 ATA Show made an unforgettable return to Indianapolis, January 8-10, solidifying itself as the must-attend event for the archery and bowhunting industry. Connecting thousands of retailers with new and established companies throughout the industry, the show gave attendees a front row seat to the latest products, exclusive order writing opportunities, and unmatched networking and education — an experience you can find only at the ATA Show.
Celebrating innovation and excellence was also a focal point of the event. During the New Product Launch Unveiling and happy hour, eager showgoers gathered to network and view the hottest products of 2025 as they were revealed for the first time. Excitement continued the following day at the Industry Celebration event, where more than 1,300 members came together to honor the industry’s best, including 2025 Impact Award winners Colin Berg and M.J. Rogers for their outstanding contributions to archery and bowhunting.
Berg, currently a national youth development director for Morell and Archers, spent 32 years with the Oklahoma Department of Wildlife Conservation (ODWC), including 26 years as education supervisor. During his tenure, more than 500,000 Oklahomans participated in ODWC-led introductory fishing programs, 260,000 hunters completed hunter education and over 500,000 students took part in ODWC-led school programs. Programs included NASP, Explore Bowhunting, Explore Bowfishing, Scholastic Shooting Sports, the FFA Clay Target Program, Hunter Education in Schools, Oklahoma Fishing in Schools and Archers Varsity Archery. In addition to his day-to-day activities, Berg maintains ties with ODWC as a contract grant writer and fundraiser, recently securing a $250,000 grant for ODWC from the Easton Foundation.
Rogers, owner of Archery Resources Center, has served as an archery coach for 30 years, while traveling extensively throughout the world. In addition to his global travels, Rogers coached at the Olympic level and the Paralympic Games in 2012, 2016 and 2020, leading Team USA to six World Field Championships and one World Indoor Championship.
Rogers’ advocacy for archery has taken him to South America, Asia and Europe, where he has taught and promoted the sport. He also helped launch the National Archery in Schools Program in five states. In his coaching and advocacy efforts, Rogers has prioritized working with both able-bodied and challenged athletes. Through his work with Paralympic athletes, Rogers coauthored an Adaptive Archery Manual, underwritten by Disabled Sports USA and the U.S. Department of Veterans Affairs, which has been distributed worldwide.
New Product Launch Winners
Following the announcement of the 2025 ATA Impact Award recipients, winners of the New Product Launch were revealed. Xpedition Archery was awarded best new bow and best new product overall for the release of its XLITE 32 bow. Made of Magnite, the XLITE 32 offers an optimized cam system for both long and short draw archers, redesigned dampeners to allow multiple weights for a customized feel, an ergonomic grip design in both 17- and 19-degree options and a new in-line pic rail sight mounting option, among other highlights.
Striver Gear, owned by Evan Sims, was awarded second place for their quick release bino harness — designed to quickly remove and attach the pouch without taking the harness off, saving time in the field and minimizing movement.
In third place was Nilch’i for the release of their wind detection accessory holder, which contains a hat holder, strap clip — designed to attach to a backpack strap or bino harness, and a zip-tie option for quick attachment to bows.
For more Show highlights, visit the Archery Trade Association YouTube channel, where videos featuring the 2025 New Product Launch winners are available, as well as daily recap videos.
The New Product Launch also highlighted six category-specific awards:
- Best New Bow: Xpedition Archery; XLITE 32 Bow
- Best New Broadhead: FeraDyne Outdoors; Rage Hypo 2
- Best New Release: T.R.U. Ball and AXCEL Archery; Aileron Flex
- Best New Technology: Trophy Scan; Mobile App
- Best New Gear: Nested Treestand Systems; Nested 15 Liter Pack
- Best New Accessory: Tethrd; Limb Saw
Following the awards program, country music star Tyler Farr took the stage, delivering an unforgettable performance.
Educational Opportunities
Educational opportunities spanned all three days of the show. Offerings included the Morning Seminar Series and Coffee Talks, where attendees heard from industry experts on marketing, coaching, business, archery tech and a variety of other topics. The Archery and Bowhunting Summit also served as a premier educational gathering, bringing together industry professionals, state wildlife agencies and NGOs to focus on key issues specific to the federal excise tax, archery participation trends, recruitment strategies and much more.
The sold-out ATA Certified Bow Technician practical was another show highlight, with 38 new bow technicians earning their certification (photo above). Learn more about the Certified Bow Technician program and view upcoming assessment dates at www.archerytrade.org/bow-technician-certification.
The ATA Show will return to Indianapolis through 2028, with next year’s event taking place Jan. 7-9, 2026.
Photos courtesy of the Archery Trade Association
