Darron McDougal Articles

Bowhunting World’s Field Editor Darron McDougal says Bowtech’s latest carbon marvel, the Carbon One, raises the technology and performance bars.

How to avoid common mistakes when getting started selling optics for bowhunting.

Your customers can’t go wrong when they upgrade to one of these new flagship compound bows this year.

We asked three veteran archery dealers: “How do you decide when to mark slow- or non-moving items with clearance pricing?” Here’s what they had to say.

The culmination of past innovations with two new and notable advancements make Mathews’ new flagship bow the one to beat in 2023.

Bowhunting World’s Field Editor Darron McDougal says the Mathews Phase4 29 is the culmination of past innovations with two new and notable advancements, making the company’s new flagship bow the one to beat in 2023.

We asked three veteran archery retailers: “Which product categories are most difficult for you to sell?” Here’s what they had to say.

Archery Business contributor Darron McDougal learned that holding the new 32-inch Elite Omnia at full draw, acquiring the target, aiming and executing a high-quality shot was practically effortless. It has target-bow stability with hunting maneuverability.

The 2023 Elite Omnia delivers the same shootability as past models, but with greater customization and extra velocity.

Hoyt’s 2022 flagship, the Ventum Pro 30, is tough, tactical and deadly.

How to up your sales team’s game in the challenging product categories of treestands and ground blinds.

Bear Archery’s most popular compound for 2022 — the Bear Alaskan — proves a customer doesn’t have to go broke to get a deadly bow.

We asked three veteran retailers: “What is your typical turnaround time for equipment repairs/service during the busy part of bowhunting season?” Here’s what they had to say.