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The precision and long-range markets are not saturated. Customers are shopping and trading up. Gear up and reach out to those precision pursuit customers to make the cash register ring.

Firearm sales boomed in April 2020 as mandatory checks via the National Instant Check System hit a record number for the month in the NICS's 20-year history.

Tetra Hands-On lead removal wipes remove up to 99 percent of lead and other fouling residue from skin.

Many of your customers who shoot an index-style release punch the trigger, and they probably do so because no one taught them how to properly set the release’s length.

In the latest shooting sports news, Lapua reopens its rimfire performance center and Leupold announces a Black Ring model of its popular Freedom RDS optic.

Customers looking for a portable and affordable ambush option should check out the Ameristep Doghouse Run & Gun Blind.

Having the right archery tackle can go a long way toward turning a good season into a great season and give you the confidence that when the rubber meets the road — and a big buck walks into your life — your equipment won’t let you down.

In the author's opinion, the 300 PRC will stand for some time as a two- or three-box shelf space limit unless additional manufacturers decide to add it to production.

Henry Repeating Arms is listening to requests from all sides and helping dealers better serve their customers.

A carefully crafted preseason sale can increase your archery shop’s foot traffic and boost your bottom line. Here’s what you need to know to develop a plan.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Outdoor Product Innovations acquires Wicked Tree Gear; Tyson Yates named director of Easton Archery sales; NSSF 2020 Industry Reference Guide available; and ATA offers printable store signs, plus releases backyard shooting safety video.

With the United States slowly "reopening" amid the COVID-19 pandemic, retailers must continue to inform the public about their status and plans.

Your customers might look good in something we found on our scouting mission. We surveyed new warm-weather hunting gear and even came across some unique outdoor lifestyle apparel and accessories.

If you're making plans for the 2021 SHOT Show in Las Vegas, which grows this year thanks to new exhibition space, here are some things to know before making booth changes or selection.

If you have turkey hunting customers looking for a dependable and affordable single-shot, show them the American Tactical Nomad Turkey shotgun.

There are millions of potential bowhunters in North America, and some of them are employed in the archery industry. Here’s how to reach them.

Hunters, retailers and firearms manufacturers are scrambling to make sense of Canada's extensive gun ban, which lists about 1,500 firearms and has language regarding the bore size of shotguns.

Trail camera technology is ever-changing, and these devices have become must-have scouting equipment for many hunters. Are you stocking the latest and greatest?

In the latest shooting sports news, the Arkansas State Police have selected Wilson Combat for its patrol carbine and a month-long giveaway is being offered by HSGI and Magpul.