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TruFire Articles

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The Right Release Aid

Using the right release can quickly restore an archer’s shooting control and accuracy. Here’s how to sift through the options and find the best match for each customer who walks through your door.
Web thumb release lead pic
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Selling Release Aids

We asked three archery retailers: “Percentage-wise, how do your release sales break down by release type — index-finger, thumb, hinge/resistance?” Here’s what they said.
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Online Selling Success 1.0

Selling archery gear online is vital to existing in today’s digital world.
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Hunting Retailer New Products

Here are some products to keep an eye on.
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TruFire Rivet Handheld Archery Release Aid

The TruFire Rivet Handheld Archery Release Aid utilizes a unique link-style trigger system that offers accuracy and performance in an easy-to-use and affordable design.
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Gear Roundup: Bow Releases

Cash in on the newest wave of high-tech bow releases.
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TruFire Edge FT Bow Release

The TruFire Edge FT bow release features adjustable travel and a linear-motion bearing for smooth operation.
Tru Fire Exert Flex Bow Release
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TruFire Exert Flex Bow Release

The TruFire Exert Flex bow release features a custom fit and paper-punching precision.
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TruFire ThruFire Release Aid

Unlike any release previously offered, the TruFire ThruFire features a hidden trigger that appears only after proper back tension is applied.
Tru Fire Clutch Black
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TruFire Clutch Buckle Foldback

Packed with hunt-friendly features, the TruFire Clutch Buckle Foldback release can be tucked into a sleeve until you’re ready to nock an arrow.
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Field Test: Tru-Fire SEAR Back-Tension Release

If your customers are in the market for a new back-tension release, then the Tru-Fire SEAR is a great choice.

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