Taking in quality gear on trade can bring new customers and more sales.

When it comes to selling optics, make sure the customer explains the brand’s warranty and reputation.

How to avoid common mistakes when getting started selling optics for bowhunting.

Selling optics is all about knowing what a shopper needs — and what they don’t.

Exceptional optical performance in a lightweight, compact design.

What does "high-end" mean in terms of riflescopes?

Pay for the best and set your mind at rest — but do customers really get what they pay for in optics?

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

Customers may ask if it's possible to use Rain-X on binoculars or riflescopes. Here's what some industry experts recommend.

Marlin’s new Dark Series rifles combine classic action with modern tactical features.