To elevate the Bowtech brand, Idea Ranch will implement an innovative strategy centered around community development.

After running the Excalibur Wolverine through its paces, the author believes it is the perfect tribute to the company’s 40 years in the recurve crossbow business.

During brutally cold conditions in northern Wisconsin, the ultra-reliable Excalibur Assassin Extreme recurve crossbow proves to be fast, accurate and comfortable to shoot.

Brad Ferguson named Pure Archery Group CEO; Fore Runner Brand Feeds acquires Monster Meal; Under Armour appoints new corporate president and CEO; Excalibur Crossbow celebrates 40 years; and SHOT Show attendance back to pre-Covid levels.

onX adds Toprut draw odds for application season; ATA Trade Show registrations are up; Pure Archery Group is back at the 2023 ATA Trade Show; and Southwick Associates releasing 2023 industry outlook.

The Excalibur TwinStrike is the first crossbow with the ability to fire two arrows in milliseconds.

Excalibur’s new Assassin 400TD micro crossbow — featuring advanced take-down technology — pushes arrows downrange at speeds up to 400 fps.

Seven well-known archery brands, including Bowtech, will now operate under the new corporate identity, Pure Archery Group.