Looking to bolster your bottom line with crossbows? We found two shops that show what’s possible while operating in the mature Badger State market.

Crossbow sales continue to grow each year, and this trend shows no sign of slowing. Here are a dozen new models that your customers will be looking to test drive prior to the upcoming big game seasons.

In May, Excalibur launched another new-for-2025 crossbow model completely different from anything we’ve previously seen from the brand.

The Excalibur Mag Max crossbow is an outstanding blend of simplicity, affordability and effectiveness.

Excalibur announces the new-for-2025 Hybrid X, a breakthrough design with the durability of a recurve crossbow and the performance of a compound crossbow.

The new flagship Excalibur REVX is light, well-balanced, dependable and deadly accurate.

To elevate the Bowtech brand, Idea Ranch will implement an innovative strategy centered around community development.

After running the Excalibur Wolverine through its paces, the author believes it is the perfect tribute to the company’s 40 years in the recurve crossbow business.

During brutally cold conditions in northern Wisconsin, the ultra-reliable Excalibur Assassin Extreme recurve crossbow proves to be fast, accurate and comfortable to shoot.

Brad Ferguson named Pure Archery Group CEO; Fore Runner Brand Feeds acquires Monster Meal; Under Armour appoints new corporate president and CEO; Excalibur Crossbow celebrates 40 years; and SHOT Show attendance back to pre-Covid levels.