ATA Announces 2025 Board of Directors Election Results

The voting members of the Archery Trade Association (ATA) have elected their 2025-2026 ATA Board of Directors. This election, which ran from January 31 to March 1, resulted in three board members retaining their seats and one newly elected board member.  

Keith Arnold, vice president of sales at TenPoint Crossbow Technologies; Dale Morrell, owner of Morrell Targets; and Teresa Williams, CEO of 3Rivers Archery, have all been re-elected by their ATA peers to serve a four-year term from April 1, 2025, through March 31, 2029. Durk Stark, brand manager of Flex Fletch, was also elected to serve the remainder of an open board seat, which concludes in March of 2026.

“ATA’s Board of Directors are committed to leading the industry forward and advancing the organization’s goals and mission,” said Jeff Poole, president and CEO of the ATA. “They are a diverse and talented group from all corners of the archery industry and well suited to represent the interests of all ATA members.”

In addition to dedicating their time to the ATA and the archery and bowhunting industry, these board members bring valuable experience and expertise to help address the industry needs of ATA’s members. Under the board’s guidance, the ATA will continue advocating for and protecting the archery and bowhunting industry while inspiring future archers through education and recruitment programs.

The ATA thanks its voting members for participating in this year’s Board of Directors election, as well as the current board for their service and time to the association and the industry. The ATA leadership team and the Board of Directors will meet in Louisville, Kentucky, April 8-9, for their first meeting since the election. All ATA members are welcome to attend.

For questions or information on attending the next Board meeting, contact Jennifer Mazur, ATA’s senior director of outreach and education, at jennifermazur@acherytrade.org or (507) 233-8139. 

Three New Names on the USA's World Cup Team

World Cup archery is coming to the United States, with Stage 1 taking place in central Florida from April 8-13, 2025. This is a great opportunity to get behind the top compound and recurve archers representing the red, white and blue of the United States. Tickets are available via Eventbrite.

Olympic medalists Brady Ellison and Casey Kaufhold return to the World Cup spotlight in 2025. Recurve archer Ellison has recently returned to No. 1 in the world, a position he has held numerous times, including from August 2011 to April 2013, the longest continuous period in history. Kaufhold is world No. 2 in recurve women, having last year become the first female American archer to be ranked No. 1.

Making the World Cup team for the first time will be Curtis Broadnax, Christian Stoddard and Abigail Winterton. Broadnax is a two-time gold medalist at the World Archery Youth Championships, in 2017 and 2019. Teenagers Stoddard and Winterton were silver medalists at Gator Cup and Arizona Cup respectively in 2024.

Alex Zuleta-Visser made the team in 2020, but the global Covid pandemic prevented her from being able to attend World Cup events. Zuleta-Visser was the recipient of the Shenk Award last year, presented to the senior male and female archer in the recurve division with the highest combined scores in the U.S. National Indoor, Field and Target Nationals.

The USA has a history of medaling at the World Cup. Last year, Sawyer Sullivan claimed triple gold at Stage 2 held in Korea, while James Lutz won gold at the World Cup Final in Mexico. Lutz and Sullivan are currently ranked No. 4 and 5 in the world respectively.

Others to return home with medals in 2024 included Carson Krahe, Olivia Dean, Nick Kappers, world No. 7 Alexis Ruiz and Kris Schaff.

This will be the first time since Salt Lake City in 2018 that the USA has hosted a Hyundai Archery World Cup stage. World Cup Stage 3 was hosted by Salt Lake City in 2017 and 2018. Prior to that, the same stage was held in Ogden, Utah from 2010-2012.

Yankton, South Dakota, was home to the 2021 Archery World Cup Final, where Jack Williams and Brady Ellison took gold and silver in the recurve men’s event, with Braden Gellenthien and Kris Schaff claiming silver and bronze in the compound men.

Vendor Space Available at Pope and Young Convention

Pope and Young has set the dates of April 9-12, 2025, for the 34th Biennial Convention being held in Glendale, Arizona. The Convention features seminars, luncheons, trophy displays, auctions, raffles, dinners and more, with one of the greatest attractions being the incredible vendor and outfitter area.

With a unique variety of types of vendors (manufacturers, outfitters, nonprofits, archery/hunting companies and more) there is something for everyone. Space is still available for vendors, outfitters and others looking to reach this passionate audience of bowhunters.

Vendor area opens with the First Time Attendee Reception from 11 am -12 pm. Doors open to all attendees at 12 pm on Thursday, April 10, and closes at 5 pm. Hours will be 9 am - 5 pm on Friday, April 11, and Saturday, April 12.

Click here to reserve a booth or for more information, or contact Dylan Ray at dylan@pope-young.org. 

Click here for up-to-date information on the upcoming Pope and Young Convention.

ATA Celebrates FET Legislation Introduction

The Archery Trade Association would like to thank and commend U.S. Representatives Jimmy Panetta (D-CA) and Blake Moore (R-UT) for the introduction of the Sporting Goods Excise Tax Modernization Act to the United States Congress.

This bipartisan piece of legislation will address the Federal Excise Tax (FET) slippage loophole that plagues the archery and fishing industry’s retailers and manufacturers, requiring internet marketplace facilitators to collect and remit the required FETs on imported products sold through them to United States customers.

FET slippage is the loss of federal excise tax dollars from internet marketplace facilitators brokering purchase deals from foreign manufacturers that sell directly to United States customers. This practice provides a loophole for internet marketplace facilitators and foreign manufacturers to avoid the 10-11 percent FET U.S.-based manufacturers pay.

“U.S.-based manufacturers and retailers who are required to pay this tax are put at a disadvantage when competing against foreign manufacturers,” said Jeff Poole, ATA president and CEO. “Leveling the playing field for our U.S.-based members remains a top priority for the Archery Trade Association’s lobbying efforts.”

“The conservation and recreational value provided by excise tax revenues collected on the sale of archery and sportfishing equipment is not only important but vital to state fish and wildlife agencies,” said Dan Forster, ATA vice president and chief conservation officer. “This legislation addresses a critical loophole in the collections model that will help ensure these important funding streams are maintained.”

Recently, the Government Accountability Office (GAO) released a report titled “Excise Taxes – Action Needed to Improve Compliance for Sport Fishing and Archery Imports.” The Sporting Goods Excise Tax Modernization Act is in direct alignment with the GAO’s report and recommendation on this issue. Since the release of this report, the ATA and the American Sportfishing Association, along with our many partners, have aggressively pursued a legislative fix.

The Archery Trade Association will continue to work with and lobby Congress until this issue is resolved, while providing updates on the Sporting Goods Excise Tax Modernization Act and its legislative progress.

For more information, contact Dan Forster, ATA’s vice president and chief conservation officer, at (507) 233-8143 or danforster@archerytrade.org