Odin’s Innovations, a growing name in the hunting industry known for its long-lasting and biodegradable synthetic scent and attractants, recently announced it is exploring a potential sale or strategic partnership to accelerate expansion across the United States and Canada.
“With over five years of data, we’ve proven that synthetic scents infused into the polymer beads can perform longer, provide critical efficacy and with the assurance that we are not introducing anything that could affect the health of the animal population,” said Odin’s Founder Paul Black. “Now we’re looking for the right partner — someone who shares our passion for quality and innovation — to help scale Odin’s Innovations to the next level.”
Built on a foundation of innovation and respect for the environment, Odin’s Innovations developed biodegradable polymer-based scent delivery systems that releases a steady, authentic scent for up to 30 days. The company’s lineup includes attractants for deer, bears and feral pigs. Their range of scents include the popular Earth cover scent — used both in the field and for storing hunting gear, as well as citronella scent used by turkey hunters to keep mosquitos away during spring.
“The technology has been proven, too, for products outside the hunting space,” Black said. “ We have 40 proprietary scent formulations, 17 of which have not yet been introduced to the market and offer an exciting product development pipeline.”
