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In the latest shooting sports industry news, Koola Buck has purchased privately owned Viper Archery Products and Sig Sauer lands a big Army COTS contract.

In the latest Everyday Defense case, an intruder with a clown mask, wooden post and scissors is no match for an employee with concealed carry.

Axelson Tactical, a manufacturer of premium firearms, has completed the migration of its website from Shopify to the AmmoReady.com platform.

Metal wedding bands can catch on screw-in treesteps, causing serious injuries to deer hunters. A silicone ring is a much safer alternative.

Are you making these seven deadly sins when it comes to marketing your business on Facebook, Instagram or other social media platforms?

To enter and exit treestands without alerting whitetails, it’s wise to hide behind tall cover such as Smoke Screen, especially when bowhunting near food plots.

Cordura is the most common material used to construct backpacks. Here’s some insight into this amazing fabric.

Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.

New accounting guidelines issued by the Financial Accounting Standards Board offer new requirements for determining how and when income should be accounted for.

The 224 Valkyrie is a popular, new cartridge that gives shooters and hunters long-range performance from their Modern Sporting Rifles.

TrueTimber will offer exclusive offers along with the chance to visit with Sasquatch . during the 2019 SHOT Show in Las Vegas.

Regardless of whether your customers pursue whitetails or wild turkeys, the Ameristep Deadwood Stump Blind will hide them from prying eyes.

Huge companies like Beretta, Weatherby and Magpul are relocating to more welcoming states due to the political climate and economic challenges.

Each year, hunting buddies ask the author to name his favorite new product from the annual Archery Trade Association Show. The Pro Cirrus is his pick from ATA 2019.

The world’s largest sporting ammunition manufacturer has a new logo for 2019, and every product in the Federal lineup will feature new product packaging.

Bag and pack manufacturer Drago combines high-end features, affordable prices and strong sales opportunities for dealers.

Rock River Arms has added two new models to their LAR-15 lineup, a 7-inch and 10.5-inch barrel A4 5.56 NATO-chambered pistols with SBX-K Pistol Braces.

Sadly, some people — perhaps an employee at your archery shop — could be using you for no other reason than to push their own hunting industry agenda.

The 2019 SHOT Show is a four-day slamfest in Las Vegas with tons of gear, guns, ammo, clothes and much more. Here are some things to see this year.

Vegas’ fifth largest trade show and North America’s 17th largest, 2019’s SHOT Show is better than ever!