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The Citadel Trakr Yote Rimfire Rifle from Legacy Sports is now available in a new coyote fur design.

The Carbon Express Maxima Photon SD is lightweight, has an inside diameter of .203 inches, and features Tri-Spine Technology for tremendous accuracy.

Long-running, small family-run companies are to be applauded. But sometimes generational challenges threaten this wonderful institution.

Hunters spend big on their canine companions, and these products will help them make the most of their hunting dogs.

Understanding this important process will help you serve your ammo reloading customers.

Get long-range whitetail attraction with Wildlife Research’s new Golden Estrus Xtreme.

An agile workforce can more easily navigate change and turbulence.

Steven Ward of Vortex Broadheads explains why his dad started the company in 1988 and what makes the company’s offerings stand out from the competition.

Get familiar with the optics your customers need to hunt the night.

Selling food plot seed in an archery shop is challenging, but with the right approach, you can find your slice of the pie.

Here are four reasons why you may lose customers and what you can do about it.

Dealing with trolls? Here’s when to block, when to ignore and when to dig in and engage.

Clear standards are necessary to ensure the health of shooters and range employees.

Red Arrow Weapons has added a 350 Legend offering to its AR-15 rifle lineup.

Buck Tarsal Gland from Code Blue works all season to attract deer.

Veteran archery shop owner Josiah Richards of Ross Outdoors in Phoenix, Arizona, provides insight on how his business dominates the summer busy season.

When it comes to thermal riflescopes, Armasight’s Contractor offers tremendous value on a premium, made-in-the-USA product.

Fred Bear statue to be built; Team USA crowns two youth archery world champs; upcoming summer 2023 R100 events; ATA celebrates bow technician certification graduates; and 4-H Shooting Sports National Championships breaks records.

In an increasingly tactical world, Skinner Sights is catering to the traditional customer — and the future is bright.

Leupold’s new Mark 5HD 2-10x30 riflescope doesn’t need bulk to deliver at distance.