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To develop a happy sales associate or other employee, simplify your approach to onboarding and follow lessons with hands-on learning.

Air guns are practical, effective tools that open up training opportunities.

Make the most of the Christmas selling season with these straightforward tips.

Winchester announces that for a limited time consumers can earn $5.00 back for each box of Winchester Xpert Waterfowl loads purchased and earn $7.00…

Trijicon’s high-quality variable riflescopes bring tactical readiness to the hunting and recreational shooting markets.

The Ravin R29X XK7 is roaring fast, surgically accurate, and tactically compact.

All-new Nitro-Steel Duplex shotshells from Remington are now shipping to consumers and retailers nationwide.

Tac Shield’s Elkhorn Flex Rifle Sling provides exceptional comfort and security.

Not all gun safes are created equal, and there are a lot of options beyond the traditional, heavy multi-gun safes. Consider these options.

Sitka Gear’s new HyperDown Collection represents the pinnacle of warmth, innovation and lightweight performance.

Stock the ammo your customers will be asking for this season — starting with these 12 options.

P&Y welcomes Delta McKenzie as new Gold Level Partner; QAD announces partnership with Final Draw TV; Hoyt Archery now offers Mossy Oak Bottomland across its entire hunting line; and P&Y heading back to Texas for another Bowhunter Bash.

The nostalgia and enjoyment of upland hunting is enhanced by today’s improvements in clothing, boots, guns and ammo.

The Pro 85-Quart Capacity Cooler from Canyon Coolers was intuitively designed for hunters and hardcore outdoor enthusiasts.

The Alphadawn XP Jacket from Viktos was designed for durability, weather protection and versatile utility.

The environmental question keeps coming up: Is it time to ban lead ammo?

The 2024 Mathews LIFT was one of the company’s best-selling bows of all time, and the 2025 LIFT X pushes the technology envelope even further.

Almost everyone buys Christmas gifts for family and friends, including the men and women who walk through the front door of your archery shop. Here are two inexpensive products that will take up minimal shelf space.

Archery hunters can store their bow conveniently on a gun safe exterior with the Steelhead Outdoors Bow Keeper.

Marolina Outdoor, the parent company of Huk Performance Fishing and Nomad Outdoor, recently announced the hiring of Nate Smith as chief executive…