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Now that semi-automatic handguns dominate the personal defense market, does it make sense to carry revolvers?

The new Honor Defense Pro Staff Program includes a 40 percent discount on two pistols available only for FFLs.

Do you want to know more about the ATF's routine, non-investigative inspections? The FICC is your chance.

Do you want to know more about the ATF’s routine, non-investigative inspections? The FICC is your chance.

The AMTAC is a new over-barrel suppressor that works without adding length to the barrel.

Weighing in at 7.165 pounds, the Lithgow Arms F90 Atrax represents a fully-modernized version of the first military-issue bullpup, the Steyr AUG.

The AR rifle platforms have received a huge amount of attention the last several years in the shooting sports industry and mainstream media. They’ve…

Our experts take a look at the general economic factors that will play a role in how your company does this year.

Camouflage isn’t just for the woods these days. It’s become synonymous with the outdoors lifestyle, and mainstream brands are appealing to outdoorsmen by putting camo on everything from cans to phone cases.

Find out how Pokemon Go, a popular virtual reality game for mobile devices, can help drive traffic to your archery retail business.

Members of the Archery Trade Association (ATA) talk to key archery and bowhunting industry leaders at it's annual trade show, held January 10-12, 2017. This year, we also share the viewpoints of several ATA members on crossbows and how they’ve impacted the bowhunting community and industry.

Trail cameras serve as a great tool to help you scout the movements and habits of animals on your hunting property -- any time of the day -- helping you improve the outcome of every hunt.

The popular Defiant series results in less of a sharp string angle, along with better peep sight position for an improved, more comfortable shooting form.

Top insight for anticipated trends in the retail sector and how they might impact business.

The Crosscentric Cam entails a partially concentric string payout to produce a smoother draw cycle as well as level nock travel.

We’ve compiled everything you need to know about the best hunting knife options available in the current the market for bowhunters and target archers alike.

What does the acquisition of a weapon-mounted laser company by one of the country's oldest and largest firearms manufacturers mean for the average tactical retailer? Let's find out.

The new Reign series of bows employs a great deal of advanced technology

Smith & Wesson's acquisition of Crimson Trace has been a big talking point in the industry. See what CTC President Lane Tobiassen had to say about it.

Many brands now offer online training for retail employees that not only saves time and money, but creates a sales staff who sells more product.