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Quakertown, Pennsylvania-based Lancer Systems is one of the most well-known AR accessory makers you’ve never heard of. From magazines to big-bore ARs, the company with a strong presence in the defense industry is making an impact among die-hard shooters.

The G40 Gen4 in MOS configuration is a powerful yet easily carried pistol; perfect for the outdoorsperson, hunter and sport shooter and has proven to be more than capable of taking down game such as whitetail deer, Russian Boar and even feral hogs.

Tactical illumination tools have increasingly become an important part of an everyday-carry setup. Make sure you know what light is right for your customer so you can sell more of this life-saving device.

While not as accessory rich as the AR-15, the Tavor is slowly earning a devoted following, and shooters are demanding parts to make it even better.

In 1939, Winchester was given a small order and one set of tooling to see if it could produce the M1 rifle. When the company proved that it could meet the orders, Winchester began lending a hand with the Garand.

While many rifle customers opt for a battery-powered, red-dot sight as their primary optic, it’s important to have another option when the lights go out.

Within the first 50 rounds, I could see why the Howa rifles have such a following. Connecting with 4-inch steel plates at 200 to 400 yards was boring. The Howa Target Master is easily a sub-MOA gun.

No matter what your business is, developing a reputation for “service after the sale” is what will help your retail business continue to grow.

A few years after its debut in the United States, and after being festooned with awards and accolades from shooters of varying stripes, where does the Israeli-designed Tavor bullpup rifle fit in the hearts and minds of American gun owners?