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Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.

Cordura is the most common material used to construct backpacks. Here’s some insight into this amazing fabric.

To enter and exit treestands without alerting whitetails, it’s wise to hide behind tall cover such as Smoke Screen, especially when bowhunting near food plots.

Are you making these seven deadly sins when it comes to marketing your business on Facebook, Instagram or other social media platforms?

Metal wedding bands can catch on screw-in treesteps, causing serious injuries to deer hunters. A silicone ring is a much safer alternative.

Axelson Tactical, a manufacturer of premium firearms, has completed the migration of its website from Shopify to the AmmoReady.com platform.

In the latest Everyday Defense case, an intruder with a clown mask, wooden post and scissors is no match for an employee with concealed carry.

In the latest shooting sports industry news, Koola Buck has purchased privately owned Viper Archery Products and Sig Sauer lands a big Army COTS contract.

Have you ever wondered why you can use ammunition from any manufacturer in any firearm in the same caliber? It's due to how ammunition is standardized.