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In the latest shooting sports industry news, the Savage Pro Shooting Team is ready to get into action in 2019 competitions.

In this digital age, customers are exposed to an estimated 2,900 marketing messages a day. How do we, as retailers, break through with our message?

Kim Rhode, the most decorated shooting sports athlete in history, recently was named the inaugural recipient of the new Winchester Legend Award.

For the second year in a row, Mission Crossbows shooters kicked off their tournament season with a clean sweep of The Vegas Shoot.

Sergio Pagni topped 23 other archers in the largest final’s shootdown ever to take the compound open championship at the 53rd Vegas Shoot.

Thompson-Center's Venture rifle offers deer hunters a variety of features along with an iconic pedigree at a blue-collar price.

Bill Hicks started selling firearms solo in 1969, and 50 years later the company that bears his name now employs more than 90 people.

The QAD UltraRest Integrate MX is an exclusive-to-Mathews arrow rest design sure to create plenty of cheers from those who crave spot-on accuracy.

After requests for more zombies this year, the eighth annual Hornady Zombies in the Heartland 3-Gun Match will have events for everyone from beginner to expert level.