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Nothing makes employees happy like money — but good morale can’t be bought. It’s all about the little things.

Help your customers choose the right shotgun and set it up to fit them properly.

The Vortex Strike Eagle 3-18x44mm FFP riflescope closes the gap between mid- and long-range shooting.

The culmination of past innovations with two new and notable advancements make Mathews’ new flagship bow the one to beat in 2023.

The social media landscape is crowded and not all that gun-friendly, but there might be one network you’ve overlooked: LinkedIn.

The author learns that you don’t want to shoot too many bolts in a group with the Killer Instinct SWAT X1 because you’ll probably wreck them. It’s that accurate.

Range and tactical apparel is a tricky market but it offers plenty of opportunity.

Pope and Young Convention exhibitor space filling up; NASP 2023 national tournament schedule and scholarship plans; Team PSE’s Kris Schaff dominates during early 2023; Team Darton’s Tanja Gellenthien makes 8th straight podium at The Vegas Shoot.

Sell your customers on the top-end features many mid-priced optics boast.