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Does Ammo Need to Go Lead Free?

Ammo rule for refuge lands isn’t based on science.
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Behind the Scenes With Primos Hunting Calls

Director of Product and Marketing Jason Harris explains how the Primos manufacturing facility in the “middle of nowhere” (Brookhaven, Mississippi) creates more than 1 million top-notch game calls each year.

Move the Morale Needle Up

Employee range event

Move the Morale Needle Up

Nothing makes employees happy like money — but good morale can’t be bought. It’s all about the little things.
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Getting the Right Shotgun Fit

Help your customers choose the right shotgun and set it up to fit them properly.
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Vortex Strike Eagle 3-18x44mm FFP Riflescope

The Vortex Strike Eagle 3-18x44mm FFP riflescope closes the gap between mid- and long-range shooting.
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Bow Review: Mathews Phase4 29

The culmination of past innovations with two new and notable advancements make Mathews’ new flagship bow the one to beat in 2023.
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5 Ways for the Firearms Retailer to Use LinkedIn

The social media landscape is crowded and not all that gun-friendly, but there might be one network you’ve overlooked: LinkedIn.
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Crossbow Review: Killer Instinct SWAT X1

The author learns that you don’t want to shoot too many bolts in a group with the Killer Instinct SWAT X1 because you’ll probably wreck them. It’s that accurate.