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With an expenditure of time and money, you want to be sure you get the most out of training opportunities, which are most effective when they are part of a larger system of growth and improvement within your organization.

In these internet-dominated times, an advertisement that customers can rip out and hold is still effective — if it’s thoughtfully executed.

The Christensen Arms Modern Hunting Rifle is a high-tech hunter with long-range capabilities.

Hunting, target shooting, fishing and boating all contribute to the social and economic well-being of our nation and its people.

Lone Wolf Arms recently introduced its new Dawn 365 Barrels for Sig Sauer P365 and P365 XL pistols.

We asked three veteran retailers: “What is your process for fitting a customer with the proper draw length and draw weight when they’re purchasing a new bow?” Here’s what they had to say.

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

Chuck Adams breaks two P&Y world records; Team USA’s Kevin Mather adds world gold to Paralympic title; Darrin Christenberry earns first-ever left-handed win; Team USA shines at World Archery Youth Championships; and ATA announces "First Night's On Us" at 2024 Show.

Long-range and precision shooting enthusiasts bring opportunity for your store.