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Fitting a Customer With a New Bow

We asked three veteran retailers: “What is your process for fitting a customer with the proper draw length and draw weight when they’re purchasing a new bow?” Here’s what they had to say.

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Are You Ready for the Next Sales Downturn?

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

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Chuck Adams Breaks Two P&Y World Records and Other Industry News

Chuck Adams breaks two P&Y world records; Team USA’s Kevin Mather adds world gold to Paralympic title; Darrin Christenberry earns first-ever left-handed win; Team USA shines at World Archery Youth Championships; and ATA announces "First Night's On Us" at 2024 Show.

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Target Sales With Precision Shooting Gear

Long-range and precision shooting enthusiasts bring opportunity for your store.

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Legacy Sports Citadel Trakr Yote Rimfire Rifle

The Citadel Trakr Yote Rimfire Rifle from Legacy Sports is now available in a new coyote fur design.

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Carbon Express Maxima Photon SD

The Carbon Express Maxima Photon SD is lightweight, has an inside diameter of .203 inches, and features Tri-Spine Technology for tremendous accuracy.

15 Hunting Dog Products to Retrieve More Sales

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Are Problems Brewing in the Family Business?

Long-running, small family-run companies are to be applauded. But sometimes generational challenges threaten this wonderful institution.

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15 Hunting Dog Products to Retrieve More Sales

Hunters spend big on their canine companions, and these products will help them make the most of their hunting dogs.

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Annealing Brass for Better Reloads

Understanding this important process will help you serve your ammo reloading customers.