Stories

In an extensive study that spanned over a year and surveyed more than 1,000 gun owners, the nation’s top firearms industry advocacy group tries to unlock the motivations and desires of a market that’s becoming more of a driving force in the gun world.

When the Colorado legislature passed significant changes to gun control in the state following the 2012 mass shooting in an Aurora movie theater, the outcry both within the state and across the U.S. was loud and immediate.

Yes, you heard that right, Sig is making a dramatic entry into that segment, and you can tell by the level of people the company is recruiting to head up new divisions.

Should retailers be worried about a slowdown in sales? And is it “ethical” to hope for a bad political result to scare people into buying more guns?

While handguns are far and away the most popular firearms among female gun owners, AR-style rifles are making a major impact in the women’s market.

The innovative company that developed the 300 BLK round Honey Badger PDW is saying goodbye to long guns.

Popular movies and television shows depicting the coolest guns and accessories can really stoke the flames of customer interest. Be sure to have what’s hot and give prospective buyers a way to see them in action.

Shooting Sports Retailer had the chance to give the new RM380 a run during a writer's event at Gunsite Academy last year and the bantam-weight beauty is a hoot to shoot.

Rifles, pistols, ammunition and shotguns tend to make all the headlines at the 2015 SHOT Show. But look a little deeper and you’ll find lots of great gear and gadgets that are sure to bring your customers smiles.

When it comes to types of lasers, we need to think in two dimensions. The first relates to how a laser is integrated with the handgun. The second addresses the method of activation. That’s fancy terminology for “how does it turn on and off?”

Try standing out from the pack by offering your customers a firearm made just for them … and make money while you’re at it.

Generally pistol suppressors are not safe on rifles, and rifle suppressors just don’t work on pistols — except for 22LR ones. Not so with the Mystic X by Liberty Suppressor, which bridges that pistol-to-rifle gap nicely, allowing use on pistols, subguns and rifles from 5.56mm to 7.62 x 39mm.

Tactical continues its trend into the practical with this year’s offerings in defensive handguns, marked by concealable frames in bigger calibers. Manufacturers are giving shooters the gun they love in a size they can carry.

Tell us what you think about Tannerite and whether it should be legal to buy over the counter or face some regulation.

For tactical retailers, sales success lies beyond Facebook and YouTube.

It’s as if the G42 and the Glock 26 had a love child with a slim profile closer to the G42 but with the height and length roughly the same as the G26. From my perspective it is a fantastic compromise that delivers a great shooting defensive pistol while remaining slim without the bulk.

Today Sig announced it has named Tom Taylor its VP of sales and marketing, pulling him away from the North Haven, Connecticut-based Mossberg where he was that company's VP for sales and marketing.