Stories

The National Shooting Sports Foundation’s Project ChildSafe, a national industry-wide program to encourage safe and responsible firearms ownership, has attracted 1,000 manufacturers, wholesalers, retailers, ranges, instructors, and conservation groups to join its cause.

As AR sales slow, many customers are turning to home builds for their “perfect gun.”

The leading outdoor market research firm Southwick Associates has just released its report on the top hunting and shooting-related brands for last year. Topping the list are Bushnell, Smith & Wesson, Remington and Moultrie.

Sources tell Shooting Sports Retailer the company has laid off more than 40 employees — with more pink slips to come. But the CEO claims the company is healthy and poised for growth.

Commemorating the sacrifice of Staff Sgt. Bill Hunt who died protecting the withdrawal of his guerrilla forces in Vietnam, the Attleboro Battle Knife brings together history with industry-leading utility.

With better builds and more manufacturers, shooters are looking to the AK for reliability and a bit of “nostalgia.”

One company that has steadfastly stuck to the "premium" pricing model has been LWRC, known for its rugged, high-end piston guns and 6.8 shorties. In hopes of getting more inventory into stores, the company has launched a new incentive program that earns qualified dealers some free irons.

While the ATF opened its exemption-pulling process to comment, a consensus is gathering among firearms and legal experts that the agency went too far by not adhering to the strict statutes that govern what "armor piercing" ammunition is.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

Vista Outdoor Inc., which previously operated as the Sporting Group of Alliant Techsystems Inc., announced today the successful completion of its spin-off from ATK into a standalone, publicly traded outdoor sports and recreation company.

Here we take a first look at the Sig Sauer MCX with all its modularity and multi-caliber goodness at a special pre-SHOT Show event near Las Vegas.

In a statement announcing the rebranding of Para USA to Remington, Big Green admits it failed with the introduction of the R51 and the Marlin move, vowing to "listen" to its customer "and learn from our mistakes."

You can always choose to embrace customer retention in a dramatic way. While good customer-focused businesses make a customer really want to return, the great ones figure out how to make that return visit a status symbol.

Five ways your business can make more money by treating the customer right.

American Tactical has introduced a new line of complete rifles built using the company’s reinforced polymer Omni Hybrid Lower Receiver and its brand-new counterpart, the Omni Hybrid Upper Receiver. And torture tests prove the plastic gun can take a beating.

Brandon Wright is a top contributor to Tactical Retailer and is an accomplished competitive pistol shooter and master trainer with International Training Incorporated.

Remington Outdoor Company announced Tuesday it was launching a new incentive program to help boost sales by giving top retailers cash for moving inventory.