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Viktos Alphadawn Jacket

Viktos Alphadawn XP Jacket

The Alphadawn XP Jacket from Viktos was designed for durability, weather protection and versatile utility.
Tac Shield T6140 BK Elkhorn Flex 2 copy

Tac Shield Elkhorn Flex Rifle Sling

Tac Shield’s Elkhorn Flex Rifle Sling provides exceptional comfort and security.
ASD Perfect Hold Hexa Bumper

All About Dog Gear

Hunters spend a fortune on gear for their four-legged hunting partners. Are you cashing in?
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Saddle Up for Whitetail Season

Deer hunters haven’t given up on ladder stands, climbers and blinds, but the saddle craze is one that can’t be ignored.
In Reach Mini2

Survival Kits and Navigation Tools

Keep customers coming back and prepared for the worst.
Sitka2

Layer Up: Gear up with the Right Material and Clothing Types

By carefully selecting the right material types and clothing types, hunters can stave off the elements without adding too much bulk.
I Stock 2138192512

Introducing New Products This Fall

Big & J Headrush Deer Attractant The secret to Big & J’s Headrush lies in its irresistible aroma, capable of enticing deer from long distances. By strategically placing it across their hunting grounds, hunters can draw deer from neighboring properties and guide them closer to their preferred hunting areas — ensuring a higher concentration of deer on their property. Big & J has enhanced Headrush with the powerful, long-range aroma of its popular BB2, combined with the salt that deer love. This product promotes antler growth and captivates deer with its unique scent and flavor. By strategically placing the attractant and monitoring with game cameras, hunters can draw deer from challenging spots such as thick bedding areas or rough terrain. MSRP: $24.99/20-pound bucket www.bigandj.com Big Horn Armory Rifle Butt CuffBig Horn Armory, makers of big-bore firearms, has announced the launch of its latest innovation — the Premium Cape Buffalo Hide Butt Cuff. Crafted from robust and resilient Cape buffalo hide, this premium butt cuff is easy to attach and is designed to keep five rounds of extra ammunition close at hand, ensuring the hunter is always prepared when it matters. The Cape buffalo leather used in this butt cuff offers an unparalleled combination of thickness and strength, surpassing traditional cowhide in durability and longevity, and is built to withstand extensive wear and tear. This significant upgrade enhances both comfort and endurance, making it an ideal accessory for any serious shooter. Tailored exclusively for the right-handed .500 S&W lever gun. MSRP: $275www.bighornarmory.comBurris Signature HD 15x56mm Binocular Experience clarity and precision with the Burris Signature HD 15x56mm Binocular. Trusted by hunters around the world, Signature HD series binoculars deliver exceptional clarity, durability and maximum light transmission for low-light conditions when game is most active. Signature HD binoculars are built to withstand the toughest environments with a shockproof body and durable rubber armor. They are nitrogen-filled for reliability in all conditions and equipped with a tripod adapter mount for steady glassing. Other key features include no-slip texturing, a cushy neoprene neck strap and metal eyecups for eye relief adjustment. Bak-4 glass with Phase Correct, employs a dielectric coating for precise resolution and true-to-life colors. MSRP: $960 www.burrisoptics.comFirefield Agility II RiflescopeThe Firefield Agility II 4-12x40 DX Riflescope was designed for medium-range precision shooting. With a durable, shockproof body and nitrogen-filled tube, this riflescope is capable of withstanding even the most rugged conditions. Featuring a straightforward wire duplex reticle and ¼-MOA adjustment clicks, it ensures precise targeting at practical hunting ranges. Capped turrets offer protection, while aggressive textures facilitate easy adjustments, even in harsh weather. It has a maximum windage and elevation adjustment of 60 MOA and is suitable for up to .300 Win. Mag. recoil. Resistant to water and fog, with enhanced low-light capabilities and multicoated lenses for bright, high-contrast imaging, the Agility II is the ideal companion for rugged hunts and mid-range outdoor shooting. MSRP: $79.97www.firefield.comOzonics HR600 Ozone GeneratorThe Ozonics HR600 Ozone Generator takes active scent control to an entirely new level. Reimagined, reengineered and redesigned from the ground up, it literally breaks the mold of all previous HR units — designed to elevate the whitetail hunting experience to unprecedented levels. The most powerful Ozonics unit to date, the HR600 is able to produce up to 20 percent more ozone, and its new body style has been redesigned with an overhead air intake and new bulletproof fan to minimize noise and ensure reliability and durability in even the toughest conditions. Other key features include extended battery life, removable coil and integrated LED lighting. The HR600 is app and remote control enabled. MSRP: $699.99ozonicshunting.comSavage Arms 110 Trail Hunter Lite Bolt-Action RifleSavage Arms’ 110 Trail Hunter Lite Bolt-Action Rifle stands up to the elements, no matter the conditions — a partnership with Hogue Stocks that includes the toughness of the original 110 Trail Hunter, with decreased weight to ensure it’s easier to carry afield. Hogue overmolded rifle stocks provide outstanding performance and grip. The full-coverage rubber overmold on the stock provides the user with a superior hold in the worst weather conditions and a Cerakote ceramic coating on the barreled action helps to seal out the worst Mother Nature can dish out. Other key features include two sling swivel studs, button rifled threaded heavy sporter barrel, two-piece Weaver-style bases, 2.5- to 6-pound user-adjustable AccuTrigger, detachable box magazine and three-position tag safety. MSRP: $699www.savagearms.comSwarovski NL Pure 10x52 BinocularSwarovski Optik North America has announced the addition of a 10x52mm option to its NL Pure family of binoculars. Low-light conditions are no longer a challenge with the larger 52mm objective lenses — critical during early morning and late evening hours when game is most active. NL Pure binoculars feature Swarovski’s largest field of view to date, and the compact design and optional tripod adapter make them an excellent choice for hunters on the go. Maximum color fidelity and uncompromising edge-to-edge image definition are provided by Swarovision technology. The NL Pure 10x52mm bino comes with an FSB side bag and a UCS universal comfort strap that can be quickly and intuitively adjusted to the length desired via a quick-lock clasp on each side. Retail: $3,449www.swarovskioptik.comVictory Archery TKX Crossbow BoltVictory Archery provides crossbow shooters with revolutionary technology with its new TKX Bolt. Constructed with advanced 3K carbon weave technology and a stiffer spine, this bolt boasts faster arrow recovery, penetration and momentum while reducing torsional deflection for reliable performance on game. TKX bolts are available in 20- and 22-inch lengths in Elite, Gamer and Sport models with straightness tolerances of ±.001, ±.003 and ±.006 inches, respectively. They come custom hand-fletched with 100 percent brass inserts, finished with either standard or lighted nocks, with an inside diameter of 0.300 inches and an outside diameter of 0.328 inches. MSRP: $34.99-$61.99/Three packwww.victoryarchery.comVortex Viper HD 5-25x50mm FFP RiflescopeWhen success rides on making the perfect shot, hunters can rely on the exceptional versatility and optical performance of the Vortex 5-25x50mm Viper HD FFP Riflescope. When hunting everything from big game to predators, this first focal plane scope delivers outstanding image clarity, resolution and sharpness to ensure quick and accurate target acquisition in sharp detail. The Viper HD also boasts enhanced features for unmatched accuracy at extended ranges while also excelling in the low light of dawn and dusk when game is most active. Built on a sturdy 30mm tube, key features include the VMR-4 (MOA) reticle, exposed elevation and capped windage turrets, .25 MOA adjustments and 3.4 inches of eye relief. MSRP: $1,399.99www.vortexoptics.comZeiss 3-12x44mm Conquest V4 RiflescopeOne of two additions to the Conquest V4 riflescope family, the Zeiss 3-12x44mm with a Z-Plex reticle introduces a Ballistic Stop feature for an absolute confirmation of zero, multi-turn turrets and zero stop. It also includes enhanced engravings for fast and accurate adjustments, .25 MOA per-click settings and capped windage. Conquest V4 riflescopes feature Zeiss T* coating that guarantees brilliant, high-contrast images even in adverse light conditions and LotuTec coating that ensures a clear view in all weather conditions. The higher definition glass produces 90 percent light transmission, delivering great low-light performance and excellent target resolution. Also new is the 3-12x56mm model with a Plex-Style illuminated center-dot reticle. MSRP: $849.99/3-12x44mm; $1,149.99/3-12x56mmwww.zeiss.comZone Realtree Insect Repellent with PicaridinPicaridin based personal insect repellent with proven 12-hour protection against ticks, mosquitoes, chiggers and gnats from Zone Realtree is completely odor-free. It has been used and tested by hunters and outdoorsmen all over the world with 100 percent success in keeping them free from ticks, mosquitoes and more. Zone Realtree with picaridin is non-oily, non-greasy and safe for adults, children, pregnant/nursing women and even pets, and the continuous spray (non-aerosol) bottle is refillable to save money. Also available is Zone Realtree Outfitter’s Spray Insecticide with Permethrin. MSRP: $24.95/Twin 4-ounce mist spray and refill; $12.95/8-ounce field spray; $18.95/10-ounce continuous spray; $10.95/Refillwww.zoneprotects.com
Nextorch multitool

Nextorch Pioneer MT20 Multifunctional Tool

The Pioneer MT20 multi-tool is ideal for professional use and everyday carry.
I Stock 1987775073

11 Upland Hunting Apparel Products to Help Sales Take Flight

Outfit your upland hunters properly with the season’s best gear.
Browning Envy Exc APE

Gear Roundup: Treestands and Ground Blinds

Be sure to have your bases covered when patrons visit your store or click on your website on the hunt for a new treestand and ground blind.
Viktos Range Trainer Pant Ranger Front 240823 081940

Viktos Range Trainer Pants

Viktos Range Trainer Pants were designed for both tactical training and operational use.
I Stock 1958450177

New Products This Summer

Badlands All-Terrain Xtreme 25 Backpack At the top of the Badlands All-Terrain Xtreme (ATX) hunting pack hierarchy, sits the head honcho. The big cheese. El Presidente — the ATX 25. Leading the lineup with 2,500 cubic inches of storage, it features a lightweight, yet strong internal frame, comfort-focused, molded foam suspension and a built-in waist belt. The ATX 25 is a streamlined, uncomplicated frame pack, made for heavier loads and hauling home the harvest. It’s also compatible with Badlands hydration reservoirs, the SWAP accessory system and Bino Connect bino harnesses. With its lightweight, straightforward design, this hunting pack is all-terrain, all the time. Other models in the line include the ATX 12 and ATX 16. MSRP: $249.99/ATX 25www.badlandsgear.comCenterPoint AT400 CrossbowThe AT400 from CenterPoint is an advanced and feature-packed addition to its line of high-performance crossbows, created to provide a value-priced hunting solution without sacrificing power or performance. The AT400 delivers a competitive velocity of 400 fps while maintaining an efficient, lightweight design that tips the scale at a nimble 7.5 pounds. Crafted with an all-composite rail and stock, it is equipped with a 4x32mm scope and has a 15-inch power stroke and compact size, measuring 14.5 inches when cocked. The inclusion of a detachable silent crank, adjustable foregrip, roller retention spring and advanced safety features further solidify the AT400 as a great choice for entry-level and seasoned hunters alike. MSRP: $349.99 www.centerpointarchery.com Dead Ringer Black Series StabilizersAs part of its flagship lineup, Dead Ringer Hunting has launched its new Black Series Stabilizers — constructed with woven carbon fiber technology for rigidity and a small diameter to reduce weight. Archers can easily add or remove discs from the internal system for customized weight and optimal balance. Dead Ringer’s dampening technology kills vibration for the ultimate accuracy. Black Series stabilizers are available in 6-, 8- and 10-inch models with a quick-disconnect system for easy transport and storage. Dead Ringer’s new Black Series boasts a sleek design, lightweight carbon elements and performance features packed into high-quality products without sacrificing functionality. Each piece is engineered to meet the demands of a variety of hunting scenarios at an excellent value. MSRP: $69.99-$79.99 www.deadringerhunting.com GlenDel Black Bear 3-D TargetContinuing its tradition of providing archers and bowhunters 3-D archery targets with the industry’s only replaceable four-sided core, GlenDel 3-D Targets introduces the GlenDel Bear. Featuring GlenDel’s PolyFusion core technology, this anatomically accurate archery target mimics the size and shape of one of North America’s most sought-after big-game animals, the black bear. Simulating a black bear weighing approximately 250 pounds, this 3-D target features a foam body, head and vitals with plastic-molded legs that leverage an improved locking system to boost rigidity and durability, while eliminating excess weight. Enhancing the life-like shape and size of this target is an accurately placed vital zone that details the heart, lungs and liver at three simulated angles. MSRP: $349.99 www.feradyne.com/glendel Kick’s Gobblin’ Thunder NWTF Turkey ChokesKick’s Gobblin’ Thunder NWTF Choke Tubes were specifically designed to be used with TSS or lead shot ammunition, a great option for turkey hunters who are seeking superior pattern performance out to 40 yards and beyond. Its conical/parallel construction combined with exclusive outward angled “diagonal ports” improves patterns by up to 20 percent increased density, and also reduces muzzle jump and recoil for faster, more accurate and comfortable follow-up shots. No wrench is required for installation, and turkey hunters can expect 12- to 14-inch patterns at 40 yards with the right match of choke to the gun, shell and pellet size. MSRP: $80 www.kicks-ind.comLeupold RX-5000 Laser RangefinderThe Leupold RX-5000 TBR/W Rangefinder delivers an incredible 5,000-yard ranging distance. But what sets it apart is its integration with the also-new Leupold Control app, which uses GPS technology to remotely drop location pins to the user’s phone using digital maps such as those on the onX Hunt app. The RX-5000’s Long Range mode can reach 5,000 yards on reflective targets, 3,100 yards on trees and 2,000 yards on deer-size game. The RX-5000 will accurately range in the snow, rain and fog, thanks to its Last Target mode and provides exceptionally bright and clear images with a high light transmission red OLED display. Other features include on-board True Ballistic Range-Wind technology and Leupold’s Custom Dial System. MSRP: $699.99. www.leupold.com Meindl USA MFS-Vakuum Hiker BootThe 6-inch MFS-Vakuum Hiker Boot is equipped with Meindl’s proprietary MFS Vakuum technology that combines sturdy leather uppers with extremely adaptable memory foam linings to create a custom-like fit for comfort and stability. Its Air-Active insoles create great weight distribution and a Gore-Tex stretch lining ensures waterproof protection without blister-causing seams and keeps the wearer dry and comfortable in any weather condition. With a Vibram outsole that delivers excellent traction and expertly crafted with MFS-Vakuum panels and the Meindl DIGAfix lacing system that ensures the heel is locked in place all day long, these hiking boots shape to the foot — a great fit for hiking, hunting and outdoor chores. MSRP: $310 www.meindlusa.com MTM Case-Gard Traveler Bow CaseSized to accept conventional bows up to 44 inches in length, the Traveler Bow Case from MTM Case-Gard is made of rugged polypropylene, with fortified wall construction — designed to protect a bow and arrows in the back of a truck, strapped to an ATV or as checked luggage. Further protection comes courtesy of high-quality foam padding and adjustable hook-and-loop strapping that keeps gear securely fastened. The Traveler Bow Case is engineered to accept most bows with the quiver attached and comes with MTM’s Traveler Arrow Case, which is designed to hold up to six broadhead-tipped arrows and three practice arrows suspended in protective notched foam padding. The Traveler Bow Case meets TSA approval for airline transport when used with TSA-approved locks. MSRP: $79.98 www.mtmcase-guard.comNosler SR-30K SuppressorThe new SR-30K Suppressor is based on Nosler’s SR-30AlTi model, which features aluminum and titanium construction for the lightest possible weight, striking a balance between overall length and noise reduction. At less than 6 inches long and weighing 7.2 ounces, the “K-Can” is a pleasure to carry and when mounted is easier to maneuver than a full-size suppressor, making it ideal in a treestand, ground blind or on longer rifles. It incorporates the same attachment system as the rest of the Nosler suppressor line and can be mounted either over a brake or direct-threaded to the muzzle with the use of the included adapter. When space and weight are at a premium, the SR-30K is a great and economical solution. MSRP: $729 www.nosler.com Sauer 505 Bolt-Action RifleJ.P. Sauer and Sohn recently launched the Sauer 505 bolt-action rifle, featuring a robust, newly designed steel chassis, silky-smooth bolt cycling and interchangeable, cold hammer forged precision barrels that allow for quick and easy caliber changes. Hunters can select between four pre-set trigger weights from 0.77 to 2.75 pounds. The rifle’s manual cocking system is safe, lightweight, quiet and easy on the thumb, and its quick detach Blaser saddle mount is designed to ensure the scope can be taken off the Sauer 505 and put back on while maintaining the precise point of aim without having to re-zero. An integrated MagLock safety prevents unwanted triggering of the magazine button. The rifle comes in four stock options. MSRP: Starting at $3,500 www.blaser-group.com Timney Ruger American Gen II Rifle TriggerTimney Triggers has announced the introduction of a new replacement trigger for the Ruger American Gen II rifle. This self-contained, easy to install trigger reuses the factory safety components that feature a three-position safety to lock the bolt. The trigger is fully adjustable from 2 to 4 pounds, so users can experience an exceptionally smooth, crisp feel at the pull weight they prefer. The lightweight 6061 T6 aluminum housing is anodized for extra durability. While the trigger shoe is CNC-machined on the most cutting-edge robotic-machines available, the sear is EDM cut and NP3 coated for maximum lubricity. The whole unit has been designed for easy installation and a lifetime of dependable service. MSRP: $169.99www.timneytriggers.comWork Sharp Rolling Knife SharpenerThe Work Sharp Rolling Knife Sharpener uses a magnetic angle block and rotating abrasives that quickly and easily sharpen any knife. The magnetic angle block has four different sharpening angles (15°, 17°, 20° and 25°) to put an edge on a wide variety of knives — folders, pocket knives and kitchen knives — to the optimum angle. The three abrasives — coarse 320 grit diamond, fine 600 grit diamond and fine ceramic hone — restore knives back to a razor-sharp edge. To use, simply place the knife against the magnetic angle block on one of the preset angles. Starting with the coarse abrasive, roll the abrasive along the cutting edge then change to the finer abrasives to complete the process. MSRP: $149.45www.workshoptools.com
Reese Hunting Knife2

12 Hunting Knives and Saws to Help Retailers Get Their Cut of Blade Sales

Hunters are known knife junkies, and they won’t be able to resist these models.
Buck Lifestyle2

Know Your Knives

Knife blade styles can be confusing. Cut through the marketing and get right to the point for your blade-buying customers.
Schmidt and Bender

Roundup: Traditional Riflescopes

Help your patrons get the best possible performance from their rifles with the latest and greatest in hunting optics.
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Must-Have Mountain Hunting Accessories

For hunters who are living off their back, having the right equipment/tools is critical to staying out in the field without risking injury.
AVX8007 LCD Feeder Hen 2

Turkey Gear for Taking Toms

It’s prime time for turkey hunters. Are you stocking what they’re shopping for?