Gear

New Zeiss SFL 40 binoculars are available in two sizes, 8x40 and 10x40, and provide exceptional optical performance combined with a compact and lightweight design.

Most hunters also camp, fish, hike and participate in other outdoor recreational activities. All of that requires extra gear you should be selling.

The Bone-Dri Gun & Ammo Bag protects handguns and ammunition from corrosion and rust.

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

A rugged frame and pack system designed for extreme wilderness hunters.

Selling apparel is where customer perception truly is sales reality.

Quick-adjust design allows shooters to have more control over their weapon.

Dial down muzzle blast for a more user-friendly shooting experience.

Preppers are willing to spend serious money on things they deem important, and their interests overlap yours. Here's what you can sell them.

As the SHOT Show starts to wind down on the second-to-last day, we found some more great products to check out, including a new handgun from Smith & Wesson.

Can't make it to the 2022 SHOT Show? We've found some new products you might consider stocking.

Silencer Shop gives retailers an easier path to NFA sales.

Each year, hunting buddies ask the author to name his favorite products from the annual Archery Trade Association (ATA) Show. These five items recently caught his attention at ATA 2022 in Louisville, Kentucky.

A great solution for securing handguns while traveling.

Polymer mag plates offer several advantages to shooters, and install at your gun counter is a breeze.

New addition is fit for the American Tactical FXS-9 and loaded with features.

Get to know the cold-weather gear that best serves your customer base.