At the Counter

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.

It might take a little extra time, but good instruction will protect your store and your customers.

Beveled mag wells are a fast and simple upgrade you can offer to owners of 1911s.

Don’t let a threaded barrel leave your shop without offering to install a muzzle device for the customer.

Are you using a manufacturer point of sale marketing program? Here are four reasons why you should be.

Selling firearm finishes and services can be big business. Are you cashing in?

You can uncover holes in your processes or service by approaching your business from the customer’s point of view.

Installing a red-dot sight on an AR is so simple that even new gun owners can do it themselves — but maybe don’t know that or won’t want to attempt it. You can do it for them for a tidy, quick profit.

Ultrasonic cleaning services provide mutual benefit for you and your customers.

Provide the services your customers want without adding space or hiring a gunsmith.

The ALPS Outdoorz Transporter protects smartphones with a tough cover while allowing use of the phone and may be a solid impulse item at your checkout area.

The ALPS Outdoorz Transporter protects smartphones with a tough cover while allowing use of the phone and may be a solid impulse item at your checkout area.