Darron McDougal Articles

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Bow Review: Bear Archery Legit RTH

Many potential bow buyers enter your store looking for a great value, and for $449.99 the highly adjustable Bear Archery Legit RTH package is a smart choice.

November 22, 2021

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Important Business Lessons for Archery Dealers

We asked three veteran retailers: “What are the most important lessons you’ve learned during your archery retail career?” Here’s what they had to say.

November 08, 2021

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Selling Sights, Rests and Quivers

Archery accessories are an important category, and you can optimize your program with these practical sales tips.

October 22, 2021

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Bow Review: Hoyt Ventum 30

Is the Hoyt Ventum 30 the company’s smoothest, fastest and quietest compound bow ever offered? In the author’s opinion, yes.

September 24, 2021

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Tips for Stocking and Moving Compound Bows

A deep dive into metrics for offering a lineup of compound bows that sells and meets customer needs.

September 03, 2021

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Bow Review: Elite EnKore

During testing, the 33-inch Elite EnKore proved that it’s easy to tune and offers superb stability and accuracy.

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Behind the Counter: Tips for Dealing With Discount Seekers

We asked three archery pro shop owners: What are your shop’s bow-pricing policies, and do you offer discounts? Here's what they had to say.

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Retailer Recap: ATA 2021 Online

We asked three veteran archery retailers: “How did your ATA 2021 Online show experience compare to past in-person ATA shows?” Here’s what they had to say.

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8 Top-Notch Trail Cameras for 2021

Here is a subset of competent trail cameras you should consider stocking in your store in 2021, as well as a few marketing tips to aid in selling them.

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Archery Shop Game Changer Wish List

We asked three veteran retailers: What one thing is your archery shop missing that would be a game changer if you had it? Here’s what they had to say.

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Why Your Customers Should Upgrade to Custom Bowstrings

Here are some proven selling points you can use to sell more custom bowstrings.

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Management 101: How to Assemble a Winning Retail Team

To assemble a winning retail team, you should recruit like-minded employees who collaborate well and share their passion and expertise.

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Essential Archery Pro Shop Tools

Is your archery pro shop workbench outfitted with the latest tools for servicing bows?

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Remembering the Challenges of 2020 and Looking Forward to 2021

We asked three veteran retailers: “How did you cope with 2020’s challenges?” Here’s what they had to say.

February 12, 2021