Looking to bolster your bottom line with crossbows? We found two shops that show what’s possible while operating in the mature Badger State market.

Crossbow sales continue to grow each year, and this trend shows no sign of slowing. Here are a dozen new models that your customers will be looking to test drive prior to the upcoming big game seasons.

Check out some of the season's best-selling guns, gear and gadgets.

The new-for-2026 TenPoint TX Ultra 29.5 crossbow is everything a hunter can ask for and more.

Lightning fast at 515 fps, the TRX Ultra Vision crossbow is equipped with the TenPoint Vision HD 3-12X digital rangefinding crossbow scope.

Looking back at the first-annual Archery & Bowhunting Supershow and other memorable events from the 2026 ATA Show Week.

The ATA’s Quarterly Retail Trend Tracker Survey will give your business vital insight about the archery market.

May and June came out with a hot lineup of new products!

Building upon the success of its TRX 515 and TX 440, TenPoint Crossbows recently introduced the compact TRX 26 crossbow.

Offer your stick-and-string customers the very best in horizontal bows with these nine top-shelf models.