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From AB magazine Articles

Custom bowstrings beauty

Offering Custom Bowstrings

We asked three veteran retailers for their thoughts on offering custom bowstrings. Here’s what they had to say.
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Market Your Pro Shop Using Facebook Groups

Market your pro shop business and products more effectively with the power of Facebook Groups.
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2020 Bowhunting World Readers’ Choice Awards

We’ve tallied the votes and the results are in for the 2020 Bowhunting World Readers’ Choice Awards.
Trade show taxes

What You Should Know About Trade Show Tax Deductions

If you attend trade shows on a regular basis, you've probably noticed that travel costs keep going up. Here's how to cut down on the costs of travel and lodging.
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Nomad Performance Hunting Apparel

Performance hunting apparel built by hunters for hunters, engineered for those who hunger to experience the hunt with a primal urge like the ancestral nomads before us.
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How to Sell More Releases

Releases are popular archery shop buys. Boost your release sales with what's to come.
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Must-See Target Shooting Gear

There's never a closed season on targets. Stocking the right products for your customers can keep the game fresh and exciting.
Thorogood Boots beauty

Behind the Scenes With Thorogood Boots

Thorogood Boots: Footwear designed and crafted with an ideal blend of old-school processes and new-age technologies.
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Bow Review: PSE Evo NXT 33

PSE’s new flagship bow is clearly designed to appeal to the growing number of bowhunters who place a premium on pleasant-to-shoot over super-fast.
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Field Test: Rage Hypodermic NC

Put to the test, the Rage Hypodermic NC two-blade mechanical broadhead definitely makes the cut.
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Post Trade Show Plan

Show season for archery dealers is over; now what? Here are your next steps.
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Brushy Bottom Trinity 3-D Camouflage

Designed to emulate a 30-yard perspective, Brushy Bottom Trinity 3-D Camouflage enables treestand hunters to blend into a hardwood forest.
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Industry Must Remove Archery’s Participation Barrier

ATA members must help identify and remove participation barriers if the industry wants archery and bowhunting to grow.