Sellmark Corporation Expands and Other Hunting Retailer News

Sellmark expands, NSSF reports record high gun sales in 2020, and Toxon Technologies announces ambassador archery program.

Sellmark Corporation Expands and Other Hunting Retailer News

Sellmark Corporation Expands

Sellmark, an advocate for promoting healthy outdoor lifestyles continues to expand its brands, product offerings and workforce even through the hectic year of 2020. 

Sellmark is adding a 50,000 square-foot building to its international headquarters in Mansfield, Texas to meet the needs of growing demand. “Mansfield has been a fantastic community to grow our business. This city has been wonderful for our employees and their families and we can’t wait for this next phase of development,” says James Sellers, CEO of Sellmark.

Sellmark brands include Sightmark, Pulsar, Firefield and Kopfjäger, all of which are sold around the world. The new building will be two stories tall featuring exclusive conference rooms, a large showroom, two weight rooms, cardio machines, a yoga room, basketball court, luxury cafeteria with a smoothie bar, a breakroom, café, coffee bar, covered patio, nature trails and a wellness center for employees. The idea is to bring well-being to employees through offering healthy options in the workplace. 

The additional space will also be used as extra warehouse capacity, expanded internal production facilities and a product development floor to support future expansion.


NSSF Reports Record High Gun Sales in 2020

The National Shooting Sports Foundation, Project ChildSafe and the National African American Gun Association are seeing record high gun sales in 2020, with the largest increase in sales observed among African Americans and first-time gun buyers.

According to data from the National Instant Criminal Background Check System, 21 million background checks related to firearm purchases were conducted in 2020, which is a 60 percent increase from 2019. Sales are also increasing among women, as they accounted for 40 percent of sales in the past year. 

“NSSF estimates that 40 percent of those gun sales were for first-time gun buyers, totaling 8.4 million new gun owners in the United States in 2020,” says Joe Bartozzi, NSSF president and CEO. “That kind of growth validates the relevance and importance of the Second Amendment, but also speaks to an increasing need for firearm safety education. As a community of firearm owners, we all have a responsibility to use, transport and store firearms safely, and NSSF is committed to getting this information in the hands of all our newest community members.” 

In response to the surge in sales among first-time buyers, each organization is working to provide more free educational resources and tips on firearms safety and responsible storage. Programs like NSSF’s Project ChildSafe are addressing this growing demand for firearm safety education by making needed resources available to gun owners that aim to keep safe storage practices top of mind, and to help teach this information to those around them.

Toxon Technologies Announces Ambassador Program to Promote Archery 

Toxon Technologies launched a new program, BOWdometer Ambassador to promote the sport of archery by showcasing archers from across the globe of all age and skill levels. 

“We're looking for ambassadors that align with our brand and are excited about the future of archery tech,” says Marianne Bell, COO of Toxon Technologies. "Our ambassadors will help spread the word about BOWdometer and help us to shape the future of BOWdometer products, apps, services and features. 

The first group of BOWdometer Ambassadors include World Archery ranked competitors, local archery shop pros, military veterans, avid bowhunters and target archers that are just getting started in the sport. Each Ambassador receives a kit consisting of a BOWdometer archery companion, accessories and various branded swag in addition to access to the BOWdometer team and upcoming products, programs and features. New applicants are assessed every 1-2 months and must be 18 or older to apply.


Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.