Latest News: The Archery Business Pavilion at SHOT Show in 2024

The Archery Business Pavilion is a NEW part of SHOT Show focused on outdoor, hunting, archery and crossbow companies brought together in a common space. Here’s the latest news!

Latest News: The Archery Business Pavilion at SHOT Show in 2024

By now you’ve likely heard about the new Archery Business Pavilion at SHOT Show. This exciting venture is a collaboration between NSSF and Grand View Outdoors (Archery Business and Bowhunting World magazines are part of the Grand View Outdoors family of brands.) Since the announcement in February 2023, many companies that have never attended SHOT have booked their space. Check out the numerous brand logos below to see a sample of who will showcase products in the Archery Business Pavilion. It’s an impressive list. From FeraDyne Outdoors to Pure Archery Group, representatives will be on hand to answer questions about bows, arrows, sights, rests, releases, broadheads, strings and much more.

The SHOT Show covers more than 816,000 net square feet of exhibit space, featuring over 2,500 companies showcasing the latest in firearms, ammo, hunting and shooting accessories, outdoor apparel and now — archery gear! It attracts buyers, media and other industry professionals from around the world.

Held annually in Las Vegas, Nevada, the SHOT Show  is the largest and most comprehensive trade show for professionals involved with the shooting sports and hunting industries.

Showcasing Archery and Outdoor Gear

“More than 4,000 retail buyers that attended SHOT Show the last 2 years have expressed interest in archery and bow hunting products,” said Chris Dolnack, NSSF Senior Vice President and Chief Customer Officer. “The new Archery Business Pavilion provides these buyers with an opportunity to source archery, as well as firearms, ammunition, and accessories, all under one roof. 

“Listening to our customers is a key part of the sustained growth and success of the SHOT Show. We look forward to receiving exhibitor and buyer feedback so that we can make the Archery Business Pavilion customer experience even better for the 2025 show. 

“Grand View Outdoors publishes SHOT Business for NSSF and Shooting Sports Retailer, so partnering with Grand View Outdoors and Archery Business magazine made perfect sense. Grand View Outdoors brings a unique perspective with their longtime involvement with the archery industry and understanding of the firearm industry. 

“We included archery lanes within the Pavilion so that buyers can experience the product performance firsthand. And we added an archery component to Industry Day at the Range as well to provide both buyers and media with a hands-on opportunity to test new products and learn about the features and benefits.”

Grand View Outdoors President Derrick Nawrocki added, “This partnership with NSSF represents a significant opportunity for the archery industry to come together and demonstrate the innovation, technology and creativity that defines archery with the SHOT Show.

“The Archery Business team is very committed to promoting the Pavilion along with the growing list of innovative exhibitors, friends and partners who are joining us at the SHOT Show this year and in future years to come.

“Our Archery Business brand has been a rock-solid guide for archery manufacturers and dealers for nearly 50 years. Many consider Archery Business to be the ‘Voice of the Archery Industry,’ providing retailers with cutting-edge gear reviews, exclusive looks at top brands, and constantly provides key intel to help drive more business in their shops.”

Archery Business Pavilion Specifics

  • The new Archery Business Pavilion will be located within the upcoming annual SHOT Show in Las Vegas, Nevada, from Jan. 23 through Jan. 26, 2024.
  • Any manufacturer of outdoor, hunting, archery and crossbow related products can exhibit in the new Archery Business Pavilion.
  • You’ll find the Archery Business Pavilion in Caesars Forum in the Academy Ballroom.
  • Exhibit space is limited, and it’s first come, first served.
  • In future years, those who exhibited in 2024 will have first choice for space.
  • The Archery Business team, including editors and key staff, will be in the ballroom working on best ways to cover and promote companies that exhibit.
  • Additional coverage about the Archery Business Pavilion will appear in SHOT Daily during the show and within the pages of other B2B brands such as Archery Business, Hunting Retailer and Shooting Sports Retailer as we get closer to SHOT Show.

Booking Your Space in Future Years

Visit to see the Archery Business Pavilion floor plan for 2024. If you’re looking at a map of the entire SHOT Show space, the Archery Business Pavilion is located in the Caesars Forum area showing SHOT Show University and meeting rooms.

It’s likely that by the time you read this article, it will be too late in the game for you to make the decision to join other companies in the Pavilion during SHOT Show 2024. That said, it’s never too early to begin thinking about the future, and specifically SHOT Show 2025. Be sure to look for future content in this magazine about the Archery Business Pavilion, including feedback from those companies that attended in 2024. For more information on the Pavalion and SHOT Show, visit

Sidebar: Barnett Showcasing New Demun Crossbow at SHOT Show

Barnett Crossbows recently announced that they will attend SHOT Show 2024 and have an additional booth in the Archery Business Pavilion. Barnett will showcase its newest and most cutting-edge arrival, the break-action Demun Handheld Crossbows Series.

Barnett Demun
Barnett Demun

Barnett is the original pioneer of break-action crossbows. This new series includes the Demun Tri Strike, Demun Accu Strike and Demun Accu Strike PRO. The Demun collection is an excellent beginner crossbow for target practice and hunting smaller animals.

The Demun Tri Strike and Demun Accu Strike feature single-stage break-action cocking, an adjustable fiber-optic sight, and a folding foregrip. The Demun Tri Strike has a patented three-feed chamber for quicker reloading and firing. The Demun Accu Strike features a diamond-knurl soft grip for outstanding control and feel. 

The Demun Accu Strike PRO features a patented two-stage break-action cocking, which reduces the draw weight by approximately 50%, a diamond-knurl soft grip, and an adjustable reflex sight. With a draw weight of 100 pounds, the Demun Accu Strike PRO sets itself apart from the other handheld crossbows in the series.

Those attending SHOT Show 2024 are encouraged to visit the Barnett booth in the Archery Business Pavilion — #84265 — for a firsthand look at Demun Handheld Crossbows and other great products from Barnett. The company will have another booth — #13273 — in the Venetian Expo Level 2.


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