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Second Amedment Foundation 190104 132853

SAF Sues California DOJ Over Failure of Online Registration System

The Second Amendment Foundation has filed suit against the California Department of Justice and Attorney General Xavier Becerra for failing and refusing to establish a properly functioning Internet-based firearms registration system.

Steyr Arms rebate program 190104 132852

Steyr Arms Announces Summer Cash Rebate Program

The Steyr Arms Summer Sale Event 2018 consumer cash rebate program has begun and will provide rebates of $125 for any select rifles.

Customer Expectations 1 190104 121911

Identifying Customer Expectations and Perceptions

A large gap between customer expectations and perceptions can result in unsatisfied customers leaving your archery shop.

Sig Sauer Match Elite ammo 190104 132848

Quick Look: SIG SAUER Match Elite Pistol Competition Ammunition

SIG SAUER introduces its new Match Elite pistol competition ammunition, available in 147-grain 9mm Luger.

Glock G19 X 190104 132842

GLOCK G19X Reaches Sales, Delivery Milestone

GLOCK has achieved landmark sales of the G19X, the company’s commercial version of the pistol it developed for the U.S. Army MHS pistol solicitation.

Easton 2318 arrow lead 190104 121909

Easton 2318 Size Shaft Added to Tournament-Grade X-2 Series

If your customers are looking for a high-sheen anodized arrow for use in leagues and tournaments, then show them the new Easton 2318 in the X-2 Series.

Ruger 7717 in 17 WSM 190104 132835

Ruger Introduces Four New Products

Sturm, Ruger & Company introduces four new products to kick off the summer including two pistols and two rifles, all of which should be solid sellers.

Quest Thrive lead 190104 121908

Bow Report: We Put the Quest Thrive to the Test

The Quest Thrive hits the elusive sweet spot between quality and value. It’s a pleasant shooting bow offering more than adequate speed for hunting any North American big game animal.

Firefield Verge M LOK Series Rail System 190104 132832

Quick Look: Firefield’s New Verge M-LOK Series Rail System

Firefield has added to its lineup of rail systems with the new tactical Verge M-Lok Series designed for MSR platform rifles and pistols.

Firefield Verge M LOK Series Rail System 190104 102648

Quick Look: Firefield’s New Verge M-LOK Series Rail System

Firefield has added to its lineup of rail systems with the new tactical Verge M-Lok Series designed for MSR platform rifles and pistols.