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Sightmark’s new Core Shot A-Spec bridges the gap between a full-sized and mini red dot sight, making it perfect for AR pistols and SBRs.

The new-for-2019 flagship PSE Evoke 35 SE, Evoke 35 EC and Evoke 31 are sure to be a hit with bowhunters across the country.

Sturm, Ruger & Company, Inc. has issued a product Safety Bulletin for certain Ruger American Pistols chambered in 9mm.

Genesis Archery donates $10 to the National Breast Cancer Foundation for every pink Genesis bow sold.

ALPS Brands, manufacturer of performance-driven technical support gear for adventure hunting, wilderness exploration, and family camping, is marking its 25th anniversary this year.

PRADCO expands its portfolio of topnotch hunting brands by bringing food plot pioneer Whitetail Institute into the fold.

We asked three veteran retailers: Is your female customer base growing, remaining stable or declining? And what are you doing to promote archery to women?

Selling product lines your competitors don’t offer is a good strategy, and one of those lines might be loading equipment made by Dillon Precision.

Whitetail Institute of North America, the creator of food plot and deer nutrition products since 1988, has been acquired by PRADCO Outdoor Brands.