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Spotting and preventing a straw purchase is vital for retailers. Here are three keys for spotting and preventing it.

The well-known backpack company Mystery Ranch is stepping up to the plate my supporting many non-profit organizations.

A significant percentage of the bowhunters who visit your archery shop prefer ground blinds over treestands. Not sure what you should stock? Here are four solid choices.

Kimber has expanded for 2019 and a new line of pistols, the EVO SP, is billed as a premium offering for the discriminating owner.

Do your customers own a Doloma Decoy and a video camera? If so, one of their best deer/decoy videos could result in some big prizes.

It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.

The October 2018 NSSF-adjusted National Instant Criminal Background Check System figure is a decrease of 11.2 percent compared to October 2017.

Whether you have a customer looking to cure a case of target panic or just become a more accurate and consistent shooter, these four back-tension release aids are just what the doctor ordered.

What happens when a booming 50-caliber bullet hits a thick pane of ballistic glass designed to take on big rounds? It's about what you'd expect and is cool.