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Sellmark Corporation CEO Dianna Sellers will retire effective March 31 after successfully guiding the company since 2010.

Do you offer great service in your pro shop? If so, you might need to reevaluate your current pricing structures.

To ensure your customers are prepared, suggest these five critical tools as upsells to any pack sale.

Shaw now offers hand-built, feature-rich, semi-custom MSRs chambered in either 6.5 Creedmoor or .308 Winchester and starting at less than a grand.

Rinehart Targets has extended its gold-level sponsorship with World Archery through 2020.

Crimson Trace has released several new riflescopes designed to meet the needs of tactical, long range, hunting and recreational firearms enthusiasts.

Hunter Safety System has redesigned the Hybrid and Ultra-Light harnesses with high-tech mesh material, making them 10 percent lighter than their predecessors.

Through its Kids on Target program, Whitetails Unlimited will introduce 13,000 youth shooters to the sport of archery this year.

T & S Shell Catcher, which catches single shotgun empties after firing a semiauto, is now an official Birchwood Casey product.