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Springfield XD Mod 2

Years of Feedback, Tactical Upgrades Shine in Springfield XD MOD.2

A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.

Traditions Muzzleloader Luke Laggis

Back To Traditions: Modern Muzzleloaders Help Make Sales, Fill Tags

Modern inline blackpowder guns are accurate, dependable and relatively easy to operate. For a modest price, your customers can greatly extend their time in the woods and overall odds of success. That should be an easy sell.

One Wish Foundation beauty

Bear Archery Chosen as Official Bow of the One Wish Foundation

Bear Archery will donate bows to help support the One Wish Foundation’s biggest fundraiser of the year.

Investigator

Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Lakewood Products hire

Lakewood Products Names New Sales and Marketing Representative

Lakewood Products recently announced that Sara Lamson would join its team as a new sales and marketing representative.

Poser part 2

Archery Industry Posers Alert — Part 2

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.