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ATA Show Announces New Award Categories and Other Industry News

ATA Show announces new award categories; Leupold named Optics Manufacturer of the Year — for the 13th consecutive time; Mystery Ranch promotes Michelle Fleming to marketing director; and IBO appoints Aaron Scheer to board of directors.

November 03, 2023

New 2024 Bowtech bows

New-for-2024 Bowtech Core SS and Core SR

Bowtech has announced its latest flagship compounds, the 2024 Core SS and Core SR. The SS is engineered for a super-smooth draw; the SR is a speed bow that’s still comfortable to shoot.

November 01, 2023

Cropped Hero Reasons ATA

Top 10 Reasons to Attend the ATA Show

Achieve all your business goals at the 2024 ATA Show.

November 01, 2023

Yes, Print Marketing Still Matters

November 01, 2023

Hevi Shot Hevi Bismuth

Hevi-Shot Hevi-Bismuth Upland Shotshells

Hevi-Shot has expanded its Hevi-Bismuth Upland Shotshell lineup with a new offering.

October 31, 2023

Christensen30 USE

Christensen Arms Modern Hunting Rifle Long-Action Calibers

Christensen Arms has added long-action caliber options to its Modern Hunting Rifle (MHR) bolt-action rifle line.

October 30, 2023

Raider 400 De Cock 7 cropped

Crossbow Review: Wicked Ridge Raider 400 De-Cock

The Wicked Ridge Raider 400 De-Cock checks the right boxes for your customers who have about $750 to spend.

October 30, 2023

Print marketing i Stock 525546355

Yes, Print Marketing Still Matters

Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

October 30, 2023

Nov AB Pavilion lead pic

November Update: The Archery Business Pavilion and SHOT Show in 2024

The Archery Business Pavilion will be a NEW part of SHOT Show focused on outdoor, hunting, archery and crossbow companies brought together in a common space. Here’s the latest news!

October 27, 2023

Howa Carbon Elevate USE

Howa Carbon Elevate Bolt-Action Rifle

The Carbon Elevate Rifle from Howa is now available in 6.5 PRC chambering.

October 27, 2023