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PSE Founder Pete Shepley Receives ATA Industry Icon Award

During the 2024 ATA Show, PSE Founder Pete Shepley was honored with the organization’s new Industry Icon Award. Three other individuals were recognized for the ATA’s Impact Awards.

January 23, 2024

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HIVIZ FastDot Gun Sight

The FastDot H3 Gun Sight from HIVIZ Shooting Systems provides faster sight acquisition and positive sight alignment.

January 22, 2024

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6 Tips for Making More Money Online

You're not making as much money as you could be if you choose not to sell archery gear online. Here are six tips for getting the ball rolling.

January 22, 2024

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January/February 2024

January 22, 2024

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Cold-Weather Gear: Gaiters, Gloves and More

Cold-weather gear for bowhunters can ring up sales throughout the entire season. Don’t overlook these options to carry into winter.

January 19, 2024

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4 Short-and-Sweet ATA Show Recap Videos

The 2024 ATA Show is in the books. If you missed it, here are four short videos that do an excellent job of capturing the event.

January 18, 2024

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An Intro to Digital Marketing Tools

If you’re not already marketing to your customers online, you’re way, way behind.

January 18, 2024

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Gun Cleaning & Maintenance

Gun cleaning and maintenance items, as consumables, are a never-ending sales opportunity — but make sure your customers are buying what they really need.

January 18, 2024

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Archery Inventory Tips: Planning For Flagship Season

Three archery dealers share how they go about moving out year-old inventory to make room for newly released bow models, as well as tips for ordering new bow inventory.

January 17, 2024

Buyers Choose Camo Patterns Based on Variety of Factors. How Do You Know What to Stock?

January 17, 2024