Stories

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.

Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.

A visit to a friend's house turns into a situation involving awareness, self-defense and how training can pay off in bad situations.

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.

Shooting trends and insights are best gleaned while talking with the folks who have boots on the ground: retailers and shooting sports store dealers.

Controlling the master key locking system to your location is not a onetime event that occurs when you open for business, but rather an ongoing task.

It all started with an email from a “Nigerian Prince.” The email was riddled with misspelled words, unintelligible sentences and … wait, what’s this? If I just cash a check I'll be rewarded how much? Sign me up!

The overall process of creating a thorough business plan can help nearly any store take stock of what is working—and determine what is not.

Retailers can learn to make customers' hearts skip a beat in 2018. Improve sales — and profits — by understanding what worked in 2017.

Find out the differences between in-house and contract range instructors and which one you should hire to maximixe profitability and ensure returning customers.

As a group, it is safe to suggest that retailers are doing things to expand the impact of the sport among youth and that, like anything else, there is always room for improvement.

Are you ready for tax “reform?” Thanks to the recently passed Tax Cuts and Jobs Act (TCJA), the tax rate for...

Are you ready for tax “reform?” Thanks to the recently passed Tax Cuts and Jobs Act (TCJA), the tax rate for...

Are you ready for tax “reform?” Thanks to the recently passed Tax Cuts and Jobs Act (TCJA), the tax rate for...

Do you know just how important customer service is?

Earning more profits isn't hard. Here's how.

Here's an exclusive look at important industry news to know.