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Entries Tagged From TR magazine

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Making a Case for Workplace Candor

The truth may hurt, but when it’s delivered with compassion, everyone from employees to managers benefit.
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Reviewed: Ruger LCP II .380 ACP and .22LR Lite-Rack

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.
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6 Ways to Enhance “the Experience” at Your Gun Range

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.
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Four Great Holsters for Microcompact Pistols

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.
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Interview: Zeiss Looks Forward

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?
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Six Keys to Getting What You Want in Business

The Entrepreneurial Operating System can help you get a grip on your business.
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Add 20% to Your Bottom Line With These Five Questions

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.
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How Long Has It Been Since Your Last Social Media Post?

It’s not a good look when customers reach out to your Facebook page and see you haven’t promoted your company’s products or services in months or years.
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Is It Time for Your Firearms Business to Expand?

There are some key considerations to keep in mind when you’re thinking about expanding into a second location by buying an existing business.
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Precision Rifle Sales Offer Serious Upsell Potential

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.
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Bergara's Sidekick: The Beginning of a Custom Future

Bergara’s Small Batch, launched with the Sidekick handgun, as well as the success of other manufacturers’ custom shops, might mark the wave of the future.
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How Your Business Survives a Ransomware Attack

Don’t think that just because you’re a small company, you’re not in danger of a ransomware attack. How do you survive it?
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Stock Up to Sell to Preppers

Preppers are willing to spend serious money on things they deem important, and their interests overlap yours. Here's what you can sell them.