The newest RMR and RCR reflex optics boast notable improvements and incredible battery life.
Where legal, semi-auto hunting rifles are hot sellers. Try stocking these options to hit a variety of needs and price points.
Be ready to educate your customers about safety features and how they function.
Innovative new holster systems don’t compromise on comfort or security.
They cost a lot, sting in recoil and defy IWB carry. But hunters want to pack ’em. Here’s why.
The market is hot, and these five carry pistols are on customers’ lists.
Production of Browning's original ended in 2018, but three new makers are bringing this military classic back to life
The National Association of Sporting Goods Wholesalers announces its 2022 Appreciation Award and Caliber Award winners.
Springfield Armory’s new 1911 Emissary 9mm looks great and shoots better.
Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.