Sig Sauer Articles

The .380 looked like it might fade away, but new ammo and guns are giving it a fresh life.

The National Association of Sporting Goods Wholesalers announces its 2022 Appreciation Award and Caliber Award winners.

Play matchmaker to put the correct rangefinder in your customers’ hands.

Sig Sauer is working to give more people a proper welcome to the shooting sports.

Selling optics is all about knowing what a shopper needs — and what they don’t.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

Versatile optics-ready holster is competition ready.

Sig Sauer crafts the snag-free P938 SAS for the concealed carry market.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Customers want to test optics on guns. Letting them try the glass before they buy can equal more sales.

Bergara’s Small Batch, launched with the Sidekick handgun, as well as the success of other manufacturers’ custom shops, might mark the wave of the future.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

Sales tips, gun reviews and firearms industry features highlight our biggest stories of the year.