The author spent 25 hours over three days walking the many miles of SHOT Show aisles checking out new products. The innovative Ratchet Rest shooting bag system from Real Avid ranked No. 1.

Advice to give your customers: This fall, when faced with a less-than-ideal shooting opportunity on a big game animal, it’s time for them to remember: They don’t have to shoot.

A customer’s lack of consistency with archery gear can be traced back to one (or more) of four reasons. The author explains each one in detail, and also provides paths to recovery.