Michaelean Pike Articles

Market your pro shop business and products more effectively with the power of Facebook Groups.

Here’s a look back at some of the best Hunting Retailer stories from 2019. Did your favorites make the list?

Marketing to young consumers means broadcasting your message with the correct tool, which is why you should consider Instagram.

Leverage Facebook’s advertising program to target a new market space and capture a new audience.

Nearly 70 percent of employees in the U.S. are unengaged, costing businesses billions of dollars a year. Here’s a look at how the happiness of the people on your payroll can impact your bottom line.

Email remains a powerful way to reach and influence consumers. Here’s how to make an email list work for you.

Take word-of-mouth marketing into the 21st century with these social media strategies.

Vegas’ fifth largest trade show and North America’s 17th largest, 2019’s SHOT Show is better than ever!