Max Archer Articles

Since EOTech's sale to American Holoptics, a lot has changed at the company. We interviewed President Ed Schoppman and VP of Marketing John Bailey to get the scoop.

Ballistic Advantage claims to offer a better barrel for less money. We dig deep in an interview with President Adam Wainio.

Customers expect AR-level modularity on most of their guns now. Midwest Industries is making it a reality.

Durability, affordability and customization options are among the keys to success at Mission First Tactical.

Make a nice profit margin beyond the original sale with these Glock upgrades.

In just a few years, Sig Sauer has come a long way with its electro-optics division — and the future look bright.

McMillan Firearms has a strong reputation for manufacturing high-precision stocks but also has been involved in other ventures, including firearms manufacturing and payment systems. CEO Kelly McMillan offers his insights on the company and its future.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Henry Repeating Arms is listening to requests from all sides and helping dealers better serve their customers.

Aero Precision started in the aerospace industry with an emphasis on automated and statistically measured high-precision ISO manufacturing. That naturally aligned to the firearms industry needs.

Lee Precision is focused on product advancement and value for reloaders and dealers.

Hornady pushes into 2020 with innovative, new products and plenty of carryover from its past successes.

The author puts the IWI Masada 9mm through its paces to provide a closer look at this new striker-fired pistol.