marketing Articles

Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

With more new gun owners than ever before, hands-on events are more important and more popular than they’ve ever been. How can you cash in?

Make more sales with these five tips for creating a superior in-store experience.

Information on your business, your competitors, your environment and your customers will help you better manage your store.

Following a few basic rules can generate higher open rates and better engagement.

The social media landscape is crowded and not all that gun-friendly, but there might be one network you’ve overlooked: LinkedIn.

In the days of SEO and social media, you can still benefit from hyper-local marketing that has been used for generations.

It’s not as complicated as it sounds and it has the power to engage new customers.

Working with local or social-media influencers to drive business to your gun store can be a double-edged sword.

Handwritten notes and old-fashioned courtesy will go a long way toward repeat business that will drive your revenues higher.

Follow these simple strategies to help your shooting sports business pick up new customers.

You know those fans who comment on everything you post? You can put them to work for your brand if you’re smart about serving them.

What exactly is an influencer? And is it worth your time — and money — in working with one or more influencers?