Mark Chesnut Articles

Don’t ignore the binocular market, or the education base you need to serve it.

Hunters and non-hunters alike will come to your store shopping for boots. Here are three great options in a variety of price points.

Good boots are as important as any other piece of hunting gear. Make sure you’re offering customers what they need.

Everyone wants to sell tents, sleeping bags and big Coleman stoves, but there’s also money to be made in smaller camping gear.

Bird hunters have specific gear requirements depending on what region of the country they’re in, but there are some universal needs you should be stocking.

Shoppers in the market for a lightweight, high-performance early season hunting jacket will want to see these options on your shelves.

Some of your customers will be looking for non-toxic rifle bullets, either because it’s their preference or it’s required where they hunt. Here’s what you can offer them.

With hundreds of duck and goose calls offered by manufacturers, which ones should you carry to meet your customers' needs?

Camouflage can be very profitable if you can put the right patterns and apparel in front of customers.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

We take a closer look at the Benelli SBEIII with the new BE.S.T. coating and Savage’s first semi-auto shotgun, the Renegauge.

Treestands and accessories can help you expand the hunting side of your business.

Capitalize on the resurgence of revolvers in the concealed-carry market.