Entries Tagged Laurie Lee Dovey

You don’t have to spend a fortune to produce compelling TikTok content.

Not all search engine optimization is helpful for a brick-and-mortar firearms retailer. You need to focus on local SEO to reach the people who might actually come into your store.

Local retailers can use content aggregation to boost their competitive edge without a big marketing budget.

The world is changing, and the hunting retail experience is changing with it. Try these high-tech, new-wave tactics to keep your store up to date.

With literally millions of apps to choose from, how do you identify the ones that can make a real difference in your business?

Email marketing is definitely still effective — if you do it correctly and intentionally.

Everyone loves free stuff, but if you’re going to do a giveaway, don’t waste the effort: Here’s how to do it right and achieve your goals.

Take a page from the telecom industry’s playbook and start offering bundle deals.

You can increase sales by focusing on women and the big picture.

Looking for a social media management tool? Here's a look at some of your best options.

Running a host of social media pages and profiles doesn’t have to be overwhelming. A social media marketing and scheduling suite can make it easy.

More and more women are walking through your doors. What do they expect when they're shopping for a gun or other items?

Decades of attendance at the SHOT Show have taught me a precise schedule is the key to focus, sanity, output and success. With a schedule, I’ll accomplish 90 percent of my goals — no one is perfect. Here’s a scheduling blueprint to keep you on track, save steps, maximize time and enhance productivity.