PureION lets hunters get closer to the action without detection by incorporating the power of its scent-reducing technology in its ZeroTrace field unit, which uses positive- and negative-charged molecules that attach to nearby odor molecules to neutralize them. PureION creates cations and anions inside an electromagnetic brush array and a fan draws scent-filled air through the unit, while the positive and negative ions bind to the odor, neutralizing it at a molecular level. The resulting compound, unrecognizable to wildlife, tricks their olfactory senses. An ultra-quiet multi-speed fan evenly spreads the ionize molecules creating a scent-free zone. Increasing the fan speed boosts the flow of neutralized air for even more protection. MSRP: $199.99. Contact: www.wildgameinnovations.com