Tom McHale Articles

Beretta’s APX Carry delivers safety and functionality in a subcompact package.

There’s another way to make money in the gun business, and it has to do with two of the best qualities of firearms. They last virtually forever and there are infinity plus seven variations.

Some say that movie quality is 90 percent sound. Pictures are the same way when it comes to selling guns online — the image is 90 percent of the description.

It’s important to get the word out about your shop, but it’s easy to throw a lot of money away on bad marketing. Here are a few things to avoid when you decide to take the advertising plunge.

We took a trip to ‘Bizarro World’ and stepped into an atrociously bad gun store so you can learn how to make yours better.

If you sell long range rifles and ammo, you’ll also want to offer customers ballistic computer solutions.

While knowing the inside scoop about steel targets can help you sell more of them, the real importance of a steel education is safety.

To help customers who have questions and also sell more used guns, learn how to break through the mystery of rifle headspace.

The 224 Valkyrie is a popular, new cartridge that gives shooters and hunters long-range performance from their Modern Sporting Rifles.

Are you making these seven deadly sins when it comes to marketing your business on Facebook, Instagram or other social media platforms?

Crimson Trace has developed a new remotely-activated light and laser combo for AR-style rifles.

With ammo supplies short and more shooters building their own bullets, it’s important to ask a few key questions before stocking presses and powder.